The Krystal Co. plans to refranchise approximately 100-150 company-owned restaurants as part of its ongoing business and fleet revitalization. - PROVIDED BY KRYSTAL
The Krystal Co. plans to refranchise approximately 100-150 company-owned restaurants as part of its ongoing business and fleet revitalization. - PROVIDED BY KRYSTAL
Kimberly Redmond//January 21, 2026//
Popular Southern quick-service chain Krystal is preparing to come to New Jersey.
According to SRS Real Estate Partners-Northeast LLC, the Atlanta-based concept signed a 10-year lease with three five-year renewal options for a property along Route 22 in Union.
Krystal will occupy a 2,057-square-foot drive-thru restaurant at 2210 Route 22, the real estate firm’s listing says.
A spokesperson for the chain did not immediately respond to a request for more information.
Founded in 1932, Krystal offers a wallet-friendly menu of items such as sliders, burgers, chicken sandwiches, tenders, hot dogs, corn dogs, fries and tater tots. It also offers breakfast and desserts.
After declaring Chapter 11 bankruptcy in May 2020, a SoftBank-owned investment group acquired Krystal for $48 million.
As part of a broader turnaround effort, Krystal now focuses on modernizing, rebranding and expanding beyond its roots in the Southeast. The chain’s footprint of nearly 300 locations spans about a dozen states.
USA Today’s 2019 readers’ choice awards named Krystal one of the top regional fast-food chains. It also ranked as the best late-night fast food by the publication two years ago.
New Jersey Digest noted that Paterson native and former New York Giant Victor Cruz was slated to open a Krystal in his hometown four years ago as a franchisee; however, the location has yet to open.
Under that agreement, his “Victor Cruz’s Krystal”-branded restaurants would include memorabilia from his football career. According to a December 2021 press release announcing the partnership, Cruz aimed to develop up to five locations over a two-year period.
In mid-2023, Cruz signed a lease for a Krystal location at 211 Main St. in Paterson. While he has not launched any Cruz Krystals yet, he is still listed as a franchise partner in the company’s marketing materials and credited for attracting development in New Jersey.