Long Island-born apparel brand adds 2nd NJ shop

Kimberly Redmond//March 4, 2025//

GOAT USA in Menlo Park Mall in Edison

Athleisure-wear brand GOAT USA opened in Menlo Park Mall in Edison in March 2025 – its sixth retail store and its second in New Jersey. - PROVIDED BY THE TROPICAL AGENCY

GOAT USA in Menlo Park Mall in Edison

Athleisure-wear brand GOAT USA opened in Menlo Park Mall in Edison in March 2025 – its sixth retail store and its second in New Jersey. - PROVIDED BY THE TROPICAL AGENCY

Long Island-born apparel brand adds 2nd NJ shop

Kimberly Redmond//March 4, 2025//

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A Long Island-based athleisure wear brand is celebrating the launch of its second store in New Jersey.

Located at Menlo Park Mall in Edison, began welcoming shoppers March 1.

Founded in 2016 by three childhood friends, the retailer features stylish, high-quality products, such as hoodies, crewnecks and accessories, that promote a positive message.

In addition to an e-commerce presence, GOAT USA has three stores on Long Island (Tanger Outlet Riverhead, Tanger Outlet Deer Park and Roosevelt Field Mall) and one in Pennsylvania (King of Prussia Mall). It made its debut in New Jersey two years ago at Westfield Garden State Plaza in Paramus.

At the Simon Property Group-owned mall in Edison, GOAT USA is on the lower level in between JD Sports and Zumiez.

It is open Monday to Thursday, 10 a.m. to 8 p.m., Friday to Saturday, 10 a.m. to 9 p.m. and Sunday noon to 6 p.m.


More openings: