Naya, a Middle Eastern fast-casual concept, offers customizable bowls, salads and rolls. - PROVIDED BY NAYA
Naya, a Middle Eastern fast-casual concept, offers customizable bowls, salads and rolls. - PROVIDED BY NAYA
Kimberly Redmond//April 9, 2026//
Naya is adding a fourth outpost in New Jersey.
Located at 2150 Route 35 in Sea Girt, the New York City-based Middle Eastern fast casual is set to begin welcoming customers April 15.
As part of the celebration, Naya will hold a 10:15 a.m. ribbon-cutting ceremony with the Monmouth County Chamber of Commerce. The eatery will then officially open at 10:30 a.m.
Leading up to opening day, Naya is hosting a virtual prize wheel activation. The promotion gives guests a chance to win rewards, such as free bowls, special offers, discounts and merchandise. Click here to play.
On April 15, the restaurant will also have a prize wheel onsite that allows visitors to redeem prizes with their purchase of bowl, roll or salad.
Naya plans to donate 100% of proceeds from bowls sold during its April 14 soft opening to support Fulfill NJ’s efforts to address food insecurity across Monmouth County, the company said.
Founded in 2010, Naya offers customizable bowls, salads and rolls with options such as chicken shawarma, chicken shish taouk, beef shawarma, kaftan lamb kebab, falafel and cauliflower. Guests also have a choice of unlimited toppings, including hummus, cucumber yogurt, jalapenos, sumac onions and lemon tahini, to finish off their item.
Additionally, the menu includes a mix of appetizers, dips and sweets.
The brand has more than three dozen locations along the East Coast.
As part of a broader expansion effort, Naya aims to hit 200 spots within the next four years by targeting densely populated “live, work, play” environments with complementary co-tenancies, according to QSR Magazine.
Sea Girt is among the 17 sites scheduled to launch this year. Naya will also further expand in Connecticut, Boston and New York, the outlet reported.
Within New Jersey, the chain has one location in Montvale and two in Jersey City (Exchange Place and Newport Tower). A Naya that opened three years ago in Paramus has since closed.
Following its grand opening in Sea Girt, Naya will be operate daily from 10:30 a.m. to 9 p.m.
At Brook 35 Plaza, it joins a tenant lineup that includes Gap, Playa Bowls, Bath & Body Works, Face Foundrie, Chipotle Mexican Grill, Just Salad, Warby Parker, Athleta, Loft, Tommy’s Tavern & Tap, Starbucks and Banana Republic.