New M&M promotes acceptance, inclusivity

Dawn Furnas//September 28, 2022//

New M&M promotes acceptance, inclusivity

Dawn Furnas//September 28, 2022//

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It’s good to make new friends. For the first time in a decade, M&Ms added a new member to its team of beloved candies: Purple. 

Mars Inc., based in Newark and Hackettstown, unveiled the character Sept. 28, saying Purple was “[d]esigned to represent acceptance and inclusivity.”

Purple joins the manufacturer’s fan favorites, which received their own makeovers in January. 

M&M's Purple
For the first time in a decade, M&M’S is expanding its iconic crew with the introduction of a new character – Purple – a permanent addition as the brand seeks to use the power of fun to help more people feel they belong. – MARS INC

“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique,” Jane Hwang, Mars Wrigley global vice president, said in a statement. 

Hwang added that the company’s “purpose story is just getting started,” and the introduction of Purple “is the next chapter.” 

On May 31, M&M’s announced it was teaming up with music artist Lil Nas X as part of its evolved purpose: a global commitment to creating a world where everyone feels they belong, and society is inclusive. 

As for Purple, not only did her creators bless her with “keen self-awareness, authenticity and confidence,” but they also made her a rock star. Purple released a music single and video called “I’m Just Gonna Be Me.”  

For every stream of the single, $1 will be donated to Sing for Hope (up to $500,000), a nonprofit that uses music to bring hope, connection and purpose to millions around the world.