The New Jersey Lottery will return as title sponsor of the 39th annual New Jersey Lottery Festival of Ballooning, festival owners announced Jan. 10.
The three-day festival returns to Solberg Airport in Readington on July 29, 30, and 31. It’s the largest summertime hot air balloon and music festival in North America.
“The New Jersey Lottery brought a great new fan experience to the Festival and was a huge win for all with lots of fun and excitement, and we’re thrilled to continue our long partnership and launch another great event this summer,” said Festival Executive Producer Howard Freeman in a prepared statement. “The Lottery has been with us at various levels for more than 20 years and as title sponsor, their partnership enables us to continue to offer the many great things people come to enjoy every year while also offering many new entertainment features and unforgettable experiences.”
Last year, a record 175,000 people attended the event. The New Jersey Lottery “Lottery Land” features a multi-level Quick Draw lounge that provides comfortable seating and rooftop views of the festival grounds and the mass hot air balloon ascensions.
“New Jersey Lottery is excited to continue our partnership with the Festival of Ballooning,” said James Carey, the New Jersey Lottery’s executive director. “The Festival has proven to be a great platform for us to remind New Jersey about all of our fun and entertaining lottery games. It also provides a unique setting for us to connect with people overall in a fun way at an event they love and have been coming to for over 35 years.”
The festival has been named the premiere family entertainment attraction in New Jersey by the USA TODAY Network; the top festival in the state and one of the Top 50 festivals in America by MSN Lifestyle.
According to an announcement, the festival has a financial impact of approximately $52.4 million on the state’s economy. Additionally, festival operators said that 72% of festival-goers will make a purchase from a festival sponsor or marketing partner during the year.