Physical therapy provider JAG announces rebrand

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A change is coming to a prominent Northeast physical and occupational therapy provider, with news that JAG-ONE Physical Therapy will rebrand next month.

Effective Oct. 1, the Bridgewater-based business will debut a streamlined moniker and logo, JAG Physical Therapy, that preserves the essence of the brand while pointing toward a contemporary approach, according to a recent announcement from the company.

Crafted by JAG’s in-house graphics team, the new two-color logo removes all teal elements, as well as the word “ONE.”

Despite the changes, which will roll out across the company’s locations, website and marketing materials, JAG said the core values that customers have come to trust remain unchanged.

“The decision to rebrand is driven by our commitment to consolidating all of our success under a single, cohesive identity,” said John Gallucci Jr., president and CEO of JAG Physical Therapy. “As we move forward with JAG’s rebranding, we eagerly anticipate new opportunities for enhanced brand unity and expansion.”

Those new opportunities are underscored by a period of rapid growth for the company.

Over the summer, JAG made its fourth consecutive appearance on the Inc. 5000 list of fastest-growing companies in America with three-year revenue growth of 103%.

The company has more than 140 locations across the Northeast, in New Jersey, Pennsylvania and New York City’s five boroughs as well as Westchester, Rockland and Long Island, N,Y., with recently launched offices in Princeton and Tuckerton.

JAG added that the rebrand will help the business to maintain its strong identity and reputation as a trusted leader in physical therapy. The company is the official provider of physical therapy for sports teams including the New Jersey Devils, Columbia University Athletics and Princeton University Athletics.