Food delivery startup Wonder Group is continuing its pivot to a brick-and-mortar concept.

After debuting its first physical restaurant in New Jersey last month in Westfield, the Cranford-based venture started by entrepreneur Marc Lore is launching an eatery in Hoboken.

Wonder recently signed a deal to lease a 3,700-square-foot space at Waterfront Corporate Center III, according to SJP Properties, the brokerage firm for the office and retail complex.

Located at the Waterfront Corporate Center, a three-building, 1.5 million-square-foot office and retail complex, Wonder’s eatery is scheduled to open later this year, SJP Properties said.

Featuring a collection of acclaimed chefs and eateries, Wonder bills itself as a “fast fine” option that allows customers to order from multiple restaurants at once for delivery, pick-up or dining in.

The network of partnering establishments includes: Alanza (Italian), Barrio Café (Mexican), Bobby Flay Steak (Steakhouse), Chai Pani (Indian), Chios Taverna (Greek), Chuko (Ramen), Di Fara Pizza (Italian), Fred’s Meat & Bread (Sandwiches), JBird (American), Jota (Spanish), Limesalt (Mexican), Maydan (Middle Eastern), Estelle & Jeanie’s (Caribbean), Table No. 1 (American), Taqueria del Dia (Mexican), Royal Greens (Salads), The Mainstay (American) and Tejas Barbecue (BBQ).

In a statement, Wonder Chief Governance Officer Andrew Gasper said, “As Wonder continues to expand and open new locations across New Jersey and New York, Hoboken was a natural next step for us. With such close proximity to the river walkway, we expect to see a significant amount of walk-in customers, in addition to the regular cadence of delivery customers we see at our locations in Westfield, New Jersey and the Upper West Side of Manhattan.”

“We are excited to become both a lunch and dinner staple within the Hoboken community where residents can enjoy world-class cuisine from chefs such as Bobby Flay, Marc Murphy and Michael Symon, as well as everyday favorites like Fred’s Meat & Bread and Limesalt Mexican, right in their backyard,” added Gasper.

Initially started as a business based on mobile kitchens that prepared celebrity chef-designed meals outside of customers’ homes, Lore announced in January the concept was rethinking its approach and would instead focus on physical locations offering options from restaurants that Wonder has licensing deals with.

After opening its first location earlier this year on Manhattan’s Upper West Side, Wonder went on to add stores in Chelsea, as well as Westfield in New Jersey.

By the end of 2023, Wonder aims to launch 10 storefronts, including ones in Midland Park and Springfield, according to the company’s website.

SJP Properties Senior Vice President of Leasing & Marketing Alexander Erdos said, “Wonder is growing in key markets, and we believe their arrival in Hoboken at Waterfront Corporate Center will be a wonderful amenity, further enhancing the tenant experience and the surrounding community.”

He also noted, “Nearly every company we work with is focused on providing new, high-end and diverse dining options for their people.”

Other tenants at the 1.5 million-square-foot waterfront complex on River Street include leading corporations, such as DraftKings, Walmart, Pearson and Newell Brands, as well as restaurants such as Wicked Wolf, Del Frisco’s Grille and Gregory’s Coffee. The property is adjacent to the W Hoboken Hotel, steps away from Hoboken Terminal and offers immediate access to two piers that have been converted into recreational park space.