Entrepreneur Marc Lore’s 'fast fine' option continues to plant roots
Kimberly Redmond//September 1, 2023//
Wonder Group celebrated the opening of its Westfield location June 1, 2023. Members of the Greater Westfield Area Chamber of Commerce attended the ribbon cutting, along with (in center, holding the scissors) Westfield Mayor Shelley Brindle, Wonder CEO and founder Marc Lore and celebrity chef and Food Network star Marc Murphy. - WONDER
Wonder Group celebrated the opening of its Westfield location June 1, 2023. Members of the Greater Westfield Area Chamber of Commerce attended the ribbon cutting, along with (in center, holding the scissors) Westfield Mayor Shelley Brindle, Wonder CEO and founder Marc Lore and celebrity chef and Food Network star Marc Murphy. - WONDER
Entrepreneur Marc Lore’s 'fast fine' option continues to plant roots
Kimberly Redmond//September 1, 2023//
Wonder’s brick-and-mortar concept is setting its sights on Bergen County, with plans to soon open two restaurants there.
Since debuting its first physical location in New Jersey two months ago in Westfield, the Cranford-based venture launched by entrepreneur Marc Lore expects to add spots in Cresskill, at 1 Union Ave., and Midland Park, at 80 Godwin Ave., this fall.
Outposts in Hudson County (121 River St., Hoboken) and Union County (219 Morris Ave., Springfield) are also among the 10 locations throughout the Tri-State area that Wonder aims to unveil by the end of 2023. It is also scheduled to open three restaurants in New York, in Downtown Brooklyn, Park Slope and the Upper East Side.
Featuring a collection of acclaimed chefs and eateries, Wonder bills itself as a “fast fine” option that allows customers to order from multiple restaurants at once for delivery, pick-up or dining in.
The network of partnering establishments includes: Alanza (Italian), Barrio Café (Mexican), Bobby Flay Steak (Steakhouse), Chai Pani (Indian), Chios Taverna (Greek), Chuko (Ramen), Di Fara Pizza (Italian), Fred’s Meat & Bread (Sandwiches), JBird (American), Jota (Spanish), Limesalt (Mexican), Maydan (Middle Eastern), Estelle & Jeanie’s (Caribbean), Table No. 1 (American), Taqueria del Dia (Mexican), Royal Greens (Salads), The Mainstay (American) and Tejas Barbecue (BBQ).
Initially founded as a business based on mobile kitchens that prepared celebrity chef-designed meals outside of customers’ homes, Lore revealed in January the concept was rethinking its approach and would instead focus on physical locations offering options from restaurants that Wonder has licensing deals with.
After opening its first eatery earlier this year on Manhattan’s Upper West Side, Wonder launched locations in Chelsea, N.Y., and Westfield, N.J.