Rental property marketplace offers opportunity for service customers
Jessica Perry//November 1, 2022//
Rental property marketplace offers opportunity for service customers
Jessica Perry//November 1, 2022//
WorkWave is expanding with the addition of a service marketplace for rental property owners.
On Nov. 1, the Holmdel-based provider of SaaS software solutions that supports businesses across all stages of the life cycle announced it acquired TaskEasy of Salt Lake City, Utah.
The deal will give WorkWave‘s service-oriented customers access to more jobs in their local regions – without having to shell out for sales, marketing and advertising expenses – while also taking advantage of that national customer base to expand TaskEasy’s service offerings. Financial terms were not disclosed.

“This acquisition is in keeping with our strategy of buying leading companies that, when brought into the WorkWave family, directly contribute to giving our customers a competitive advantage over non-WorkWave customers in their local area,” said WorkWave CEO David Giannetto in a statement.
TaskEasy connects single-family rental and commercial property owners with contractors through its mobile marketplace. In the past, those services have focused on lawn and yard maintenance, snow clearing, interior cleaning and pool maintenance for single-family rental properties. According to the buyer, as part of WorkWave – and with access to its wide network of customers – TaskEasy will have the capability to expand its service offerings.
Highlights from WorkWave’s third quarter financial results include:
“As economic uncertainty continues, and the job market continues to put pressure on our customers, software will play an increasingly pivotal role in helping field service business owners sort through the challenges they may face,” said Giannetto. “With the consolidations of our acquisitions from last year behind us, we are now seeing how the power of this new, larger WorkWave is moving our solutions ahead in ways that competitors are clearly having trouble keeping up with — and we will continue to apply that pressure to them.” Read more here.
Those currently include lawn care and yard maintenance, snow clearing, vacant property interior cleaning and pool cleaning. The purchase will expand that list to pest control and “any other service work” required by properties, WorkWave said.
“TaskEasy is a best-in-class technology that directly contributes to our customers’ growth by providing them with access to a steady stream of new customers that are only available to WorkWave’s customer base,” Giannetto continued. “This will further strengthen our relationship with our customers because as they succeed and grow, WorkWave succeeds and grows.”
The target works with single-family home rental brands and property managers nationwide to facilitate services at millions of properties in more than 12,000 cities, according to WorkWave. Larger residential or commercial property portfolio owners can also utilize TaskEasy’s APIs and digital tools for management, and homeowners have the ability to order and manage services, as well.
“TaskEasy is the first company to automate and consolidate the service work required to maintain thousands of rental properties across North America, sustaining their value and keeping them safe for residents,” said that company’s founder and CEO, Ken Davis. “We are thrilled to join together with WorkWave so we can utilize WorkWave’s dense, national customer base to fulfill any type of service work required, while also accelerating growth for WorkWave’s entire small to midsize customer base.”
WorkWave serves thousands of service-oriented companies across industries including pest control, lawn care, cleaning and janitorial, security, HVAC, plumbing and electrical, and last mile delivery.
The announcement follows the release of the company’s third quarter financial highlights, a strong showing that it said was boosted by customer retention and software growth. WorkWave last week reported a 112% increase in total revenue year-to-date and a 141% increase in total software revenue growth for the same time period.
The company said it expects to exceed $300 million in revenue for 2022.