Los Angeles-based Alo Yoga is adding a seventh store in New Jersey.

Located at American Dream in East Rutherford, the premium activewear brand recently opened a shop offering men’s and women’s apparel, shoes and exercise accessories.

Founded in 2007, Alo Yoga specializes in performance-engineered fitness essentials. In addition to its 100-plus brick-and-mortar locations worldwide, Alo Yoga has an e-commerce site and digital community featuring fitness classes.

Since its 2023 in-state debut at Westfield Garden State Plaza in Paramus, the brand has gone on to add stores at The Mall at Short Hills in Short Hills, Palmer Square in Princeton, Cherry Hill Mall in Cherry Hill and Willowbrook Mall in Wayne.

At American Dream, Alo Yoga is open Monday through Thursday, 11 a.m. to 9 p.m.; Friday and Saturday, 11 a.m. to 10 p.m.; and Sunday 11 a.m. to 7 p.m.

Commenting on the launch, American Dream Chief Marketing Officer Adam Petrick said, “Alo is a natural and exciting addition to American Dream’s portfolio of premium brands. Their commitment to mindfulness, wellness, and building meaningful real-life community aligns perfectly with our vision for creating spaces where people can connect, recharge, and experience culture together. We’re proud to welcome a brand that shares our belief in elevating both personal well-being and the health of our broader community.”

Other recent retail additions at the megamall include Abercrombie & Fitch, Rowan, Arabian Oud and Rolife. Since last holiday season, American Dream has welcomed stores including Card Vault by Tom Brady, Steve Madden and Bandai Namco.