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Facial bar franchise Face Foundrié is making its Central Jersey debut.

Following its July 24 grand opening at The Village at Bridgewater Commons, the 2,100-square-foot outpost marks the second location for husband-wife team Michael and Fawn Vollero.

After seeing such a positive response when they opened a site in Edgewater, the franchisees said they wanted to bring the brand to additional parts of the state. Later this summer, they will open a 1,212-square-foot Face Foundrié at Brook 35 Plaza in Sea Girt.

Founded in 2020, Face Foundrié aims to meet the growing demand for affordable, results-driven skincare, such as customized facials, dermaplaning, brows, lashes and waxing. Face Foundrié offers exclusive membership perks and easy online booking designed to fit into busy lifestyles.

Since it began franchising in 2021, the Minnesota-based chain has sold 154 units across the U.S. and has 56 locations open. Within New Jersey, Face Foundrié also has a location in Morristown owned by sister duo Erica Kohler and Kaitlyn Kohler.

The company expects to have 75 spots up-and-running by the end of this year and 150 by the end of 2027.

Saving face

Michael Vollero said the concept is targeted at “people who want expert skincare without the luxury price tag.”

“Everything we do centers on the customer. We make skincare accessible, bookable online and consistent across every visit. People don’t have to choose between quality and convenience anymore,” he said.

Ahead of the grand opening, the Bridgewater team gave special guests a preview of its services and earned dozens of five-star reviews, according to Michael Vollero.

He added, “Bridgewater already feels like home. We’re excited to serve this community.”

Face Foundrié in Bridgewater is Monday to Friday, 10 a.m. to 8 p.m.; Saturday, 10 a.m. to 6 p.m.; and Sunday, 10 a.m. to 5 p.m.