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As part of an effort to promote a more inclusive and sustainable cannabis industry, C3 Industries is marking Pride Month with special offers and charitable giving at its dispensaries in New Jersey, Massachusetts, Illinois, Missouri and Michigan.

Through June 30, the multistate operator will run a point-of-sale donation campaign at High Profile for The Trevor Project, a California nonprofit launched in 1998 that focuses on suicide prevention efforts among LGBTQ+ youth.

High Profile will also showcase original art illustrations throughout its locations, capturing the spirit and vibrancy of Pride Month. Additionally, shops will give away exclusive Pride-themed towels and lighters as a special promotion.

Michigan-based C3 opened its first High Profile dispensary in New Jersey earlier this year on Route 70 in Lakehurst.

Scott Franco, C3’s vice president of marketing, stated, “We aim to not only commemorate the achievements and struggles of the LGBTQ+ community and its deep roots with the cannabis community, but also to support organizations like The Trevor Project that are making a meaningful difference in the lives of LGBTQ+ youth.”

“We are proud to stand in solidarity with the LGBTQ+ community – not just during the month of June – but all year long and look forward to our customers celebrating with us and spreading love, acceptance and equality,” he said.

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Ahead of Pride Month, Newsweek unveiled its second annual America’s Greatest Workplaces for LGBTQ+ 2024 ranking. Click here to find out which New Jersey companies earned a spot on the list.