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The basics:

• Holman opens 32,000-square-foot Lincoln-only dealership
• Facility includes 15 service bays, EV chargers, modern lounge
• Part of Lincoln’s brand strategy to elevate luxury experience

A new luxury car dealership has opened in Burlington County, marking a move in Lincoln’s strategic brand expansion.

Global automotive services company Holman introduced the all-new, brand-exclusive Lincoln dealership April 24. According to the family-owned company, the store at 1311 Route 73 in Mount Laurel also marks one of the first dedicated dealerships in the region for the Ford Motor Co. brand.

The 32,000-square-foot Holman Lincoln Mount Laurel location aligns with Lincoln’s plans to introduce premium, modern facilities with an elevated sales and service experience.

At the start of 2024, the automaker announced it trimmed its store county by 100 in the prior year. The move aimed to match its retail footprint as well as experience with other premium market brands. Speaking to Autobody News last year, a spokesperson for Lincoln told that publication, “Our priority is to be where the luxury clients are and where the luxury market is.”

At Holman Lincoln Mount Laurel, highlights include:

• Modern showroom featuring the latest technology designed to simplify the buying process
• Relaxing customer lounge with refreshments as well as flexible workstations with charging docks
• Premier service facility dedicated to Lincoln vehicles with 15 service bays and indoor service lanes
• Ample parking, with several Level 2 EV charging stations

“Holman’s long-standing partnership with Lincoln has been remarkable and we believe their dedicated strategic focus will fuel the brand’s continued success,” commented Holman President of Retail Automotive Frank Carbone. “We look forward to evolving together and continuing to provide an exceptional customer experience that represents our Holman values and Lincoln’s renowned brand at this remarkable new facility.”

The new store features Lincoln’s Vitrine design concept, inspired by the French translation to “glass display case.” Northstar Construction handled the build.

The new aesthetics showcase vehicles for potential buyers, including Lincoln’s luxury SUVs, such as the recently redesigned Lincoln Aviator, the Lincoln Navigator and an extensive slate of pre-owned vehicles.

Holman’s portfolio currently features 60 dealerships – representing 34 brands – across nine states. Based in Mount Laurel, the company began as a single Ford dealership a century ago. Now, it’s one of the largest family-owned automotive services organizations in North America. According to the Holman, it has more than 9,500 employees, including in the U.K. and Germany.