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The basics:

• Paris Baguette hits 1M+ rewards members, offers free pastry June 2
• Rewards enrollment doubled since 2024 relaunch
• Summer deals include bonus points and discounts on seasonal items

Fast-growing bakery café concept Paris Baguette is thanking the 1 million-plus customers who have enrolled in its rewards program with pastry giveaways.

According to the chain, rewards members can redeem their free pastry with a purchase exclusively June 2.

Since revamping the rewards program last summer, the fast-casual brand has doubled its enrollment in less than a year, said Paris Baguette Digital Marketing Director Brit Pyles.

“The significant momentum we’ve seen … has been truly incredible,” she said. “We’re incredibly proud to be a part of our guests’ day – whether it’s grabbing a morning coffee and pastry, enjoying an afternoon treat or sweetening a special occasion. We look forward to welcoming even more guests into our bakery cafés as we continue expanding our presence across North America.”

Known for its French-style sandwiches and freshly baked bread, pastries, dessert and coffee, Paris Baguette has grown to 4,000 units worldwide since its founding four decades ago in South Korea. Of the more than 200 plus outposts in the U.S., nearly two dozen are in New Jersey.

As part of a nationwide expansion effort, Paris Baguette – which has its U.S. headquarters in Moonachie – aims to hit 1,000 locations across the country by 2030.

A rewarding experience

With the rewards program, guests can bank one point for every $1 spent on any transaction, whether it’s online, through the mobile app or in the cafés. It also includes orders scheduled for pick-up or delivery, according to the chain.

Customers can use those points to score free:

• Pastry/doughnut or cookie 75 points
• Hot/iced coffee or tea 75 points
• Shareable bread 125 points
• Specialty beverage 150 points
• Cake slice 200 points
• Salad, sandwich or wrap 300 points
• Roll cake 500 points
• Cake 750 points

According to Paris Baguette, first-time customers who sign up for the rewards program can earn a free pastry with their initial purchase.

More deals

Paris Baguette has several other rewards and limited time deals coming up soon, including:

• National Doughnut Day – Free sugar mochi or small twisted doughnut with purchase June 6
• Double bonus points on Father’s Day cake purchases between June 7-15
• Pistachio Challenge – 50 bonus points for any five pistachio products purchased between June 4-30
• Summer BBQ/Party Challenge – 100 bonus points for any three cakes bought during the month of July

Between July 21 and Aug. 17, Paris Baguette will offer:

• $2 off any salad, sandwich or wrap
• $5 pastry and medium iced or hot coffee combo

Customers can also cool down with a free medium strawberry or mango lemonade refresher with purchase. Or, give into their sweet tooth with a free pastry with beverage purchase, according to the chain.