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The basics:

• Paris Baguette sweepstakes offers trip for four to Colonial Williamsburg
• Includes airfare, hotel, gift cards, park admissions for America’s 250th
• Patriotic-themed limited-time menu introduced for summer
• Rewards members can earn bonus points and special offers

Ahead of America’s 250th birthday, Paris Baguette is giving one lucky winner a chance to experience history firsthand with a trip to Colonial Williamsburg.

The Moonachie-based bakery café concept will launch a contest on its Instagram page to win the getaway for four. The promotion comes as part of a collaboration with energy drink brand Red Bull.

According to Paris Baguette, the grand prize includes round-trip airfare, a three-night hotel stay, luggage for four, $1,000 in local restaurant gift cards, and admission to Colonial Williamsburg living history museum and Busch Gardens amusement park. Winners will also get a Paris Baguette gift card and swag bag, the company said.

The sweepstakes will run from June 26 through July 4. Guests can enter by liking the giveaway post and tagging their travel companions, Paris Baguette said.

The bakery café also introduced a limited-time lineup of patriotic-themed treats.

The collection consists of:

• Stars & Stripes Berry Trifle Cake
  Available for online pre-order beginning June 22; in cafés nationwide July 1 through July 5. This centerpiece features three layers of vanilla sponge cake filled with soft cream, fresh strawberries and blueberries, topped with additional berries and patriotic star décor. The item is available as the Summer Berry Trifle Cake outside of the July 1–5 timeframe.
• Red, White & Blue Mochi Donut
  Available through July 19. The chewy mochi donut is dipped in white chocolate, drizzled with strawberry icing and topped with blue sugar sprinkles.
• Watermelon Sweet Cream Energy Infusion
  Available through Aug. 25. The beverage features Red Bull Watermelon topped with Paris Baguette’s signature sweet cream and finished with blue sugar sprinkles.

‘One sweet moment’

Paris Baguette Chief Marketing Officer Cathy Chavenet said, “The 250th Birthday of the United States is a once-in-a-generation celebration, and we’re proud to be part of it.”

“This collection was inspired by the spirit of gathering, community, and celebration that defines both summer and this historic milestone. We’re excited to give our guests new ways to celebrate together, one sweet moment at a time,” she said.

Additionally, Paris Baguette has several opportunities for rewards members to earn bonus points and redeem special offers this summer, such as:

• Free Point Fridays: earn 50 bonus points with any in-café purchase or online order every Friday through July 17
• Match Day Exclusives: score $5 off any purchase of $20 of more June 25
• Boursin Cheese Challenge: Purchase any three Boursin Cheese products for 50 bonus points between June 29 and July 17
• Quarter Finals Challenge: Purchase any eight pastries between July 9–19 and earn 100 bonus points
• S’mores Challenge: Purchase any five s’more products for 50 bonus points between July 20 and Aug. 16

With Paris Baguette’s rewards program, participants can bank points to redeem for free pastries, cookies, coffee, tea, bread, specialty beverages, cake, sandwiches and salads.

Founded four decades ago in South Korea, Paris Baguette is known for serving freshly prepared pastries, cakes and breads. It boasts 4,000-plus locations worldwide.

After opening its first U.S. franchise site in 2015, the fast-casual brand now has over 300 sites in North America. Within New Jersey, Paris Baguette has more than 30 cafés across the state. Thanks to strong sales, rapid expansion and continued strategic investments, Paris Baguette executives expect to reach their goal of 1,000 U.S. cafés and 100 Canadian locations by 2030.