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The basics:

• Long Branch establishes Paris Baguette‘s 32nd NJ location
• Chain plans new shops in Manalapan, Neptune, Freehold
• Brand targets 1,000 US cafés by 2030
• New Pier Village café locally owned and operated

Bakery café chain Paris Baguette is pressing forward with expansion efforts in its home state of New Jersey.

The brand recently opened its 32nd in-state location at Pier Village in Long Branch. Next, the Moonachie-based franchise expects to add spots in Manalapan, Neptune and Freehold Township, according to a spokesperson.

Additional details regarding the openings were not immediately available from the media representative. However, Paris Baguette’s website says an outpost at Manalapan Towne Pointe is coming soon. And, tenant indexes confirm the chain is taking space at Freehold Marketplace and Market Place at Neptune.

Founded four decades ago in South Korea, Paris Baguette is known for its freshly prepared pastries, cakes and breads. The concept boasts 4,000-plus locations worldwide. After opening its first U.S. franchise site in 2015, the fast-casual brand now has over 300 sites in North America.

Thanks to strong sales, rapid expansion and continued strategic investments, Paris Baguette executives expect to reach their goal of 1,000 U.S. cafés and 100 Canadian locations by 2030.

Within New Jersey, other recent grand openings include Cherry Hill, Moorestown and Woodbridge.

A long time coming

In Long Branch, the new, 2,984-square-foot boardwalk café is owned and operated by Ameeshi Chovatia-Patel and Devanshu Patel.

According to Paris Baguette, the local couple left their corporate careers to pursue a franchise opportunity “that would allow them to become business owners with the support of an established brand.”

The Patels went on to partner with the chain because the “bakery café model aligned with their goal of creating a place where the community could gather over high-quality food and warm service,” the chain said.

“Opening Paris Baguette in Long Branch is something we’ve been working toward for a long time,” Devanshu Patel said. “We want this café to feel welcoming from the moment people walk in, whether they’re stopping by for coffee, picking up something for their family, or meeting a neighbor. We’re grateful to be part of this community and excited to build those relationships.”

The Paris Baguette at Pier Village is open daily from 6 a.m. to 9 p.m. for dine-in and delivery.

‘Happy to see you. Happier to serve you’

Paris Baguette joins a dining lineup at the Kushner Cos.-owned mixed-used oceanfront destination that includes AVA Beach Bar, Avenue, Bubbies Bagels, Coney Waffle, Cowabunga Roastery & Café, Hummus Republic, Kahuna Burger, Mason’s Famous Lobster Rolls, McLoone’s Pier House, Mogo Korean Fusion Tacos, Playa Bowls, Robinson Ale House, Rocky Mountain Chocolate Factory, Salt Steakhouse, Starbucks and Turning Point.

Paris Baguette at Pier Village in Long Branch:

Other Pier Village tenants include Boardwalk Fun N’ Games, The Book House, Doggie Sweets, Jetty Surf Co., Molly & Zoey, Phorm Fitness, Pier Putt Miniature Golf, Purpose Hot Yoga, Salt Gourmet Market, Salt Nation Surf Shop, Strand Salon Studios, Studio Pilates, Sunglass City and Wave Spa.

Commenting on the launch in Long Branch, Paris Baguette CEO Darren Tipton said, “We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Devanshu and Ameeshi bring this to life in their local trade area.”

He went on, “In our cafes, we like to say, ‘Happy to see you. Happier to serve you.’ And we know the Patels will wholeheartedly embrace this approach in their neighborhood.”