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True Religion is adding a third store in New Jersey.

While the Los Angeles-based retailer did not specify where in Cherry Hill it plans to open in its June 22 announcement, a spokesperson for PREIT Realty said True Religion is returning to the Cherry Hill Mall.

The previous location at the Route 38 shopping center closed as True Religion streamlined operations in the wake of its 2017 and 2020 bankruptcies.

Founded in 2002, the urban casual apparel brand is best known for its premium denim and signature stitching. True Religion also sells sportswear, outer-wear and accessories for men, women and children.

The brand’s boasts a fleet of 57 stores. In New Jersey, that includes The Mills at Jersey Gardens in Elizabeth and Newport Centre in Jersey City.

True Religion filed for bankruptcy in 2017. It then filed again during the pandemic in 2020, reducing about half of the chain’s footprint. Besides Cherry Hill, the local impacts also included Tinton Falls (Jersey Shore Premium Outlets) and Paramus (Bergen Town Center).

Now, True Religion is in the midst of a comeback. The surge is driven by renewed interested in Y2K fashion trends and an expanded product lineup beyond denim, Business Insider recently reported.

Amid a broader expansion strategy, the company aims to grow its domestic footprint to 150 U.S. locations.

The Cherry Hill outpost is among the four brick-and-mortar stores the brand plans to unveil this year. It also has openings planned in Indiana, Florida and California.

True Religion CEO Michael Buckley shared, “Our stores are highly profitable, averaging 45% four-wall EBITDA margins, while strengthening our e-commerce and wholesale channels. This success gives us confidence to accelerate our retail expansion as we build toward our goal of becoming a $1 billion lifestyle brand.”