After successfully piloting its Drive Up with Starbucks offering at more than 200 stores nationwide – including three in New Jersey – Target is planning a nationwide rollout of the offering.
The option, which allows shoppers to add the coffee chain’s drinks and foods to any curbside pickup order, is launching this summer and is scheduled to be available at more than 1,700 Target locations that have Starbucks Cafés and Drive Up service by October, the Minneapolis-based retailer said in an Aug. 9 press release.
Target – whose partnership with Starbucks spans 20 years – announced the pilot program’s launch last year, saying the ability to order curbside coffee was one of the biggest requests made by shoppers.
In November 2022, Target expanded the functionality to 240 locations across the U.S., including three in New Jersey: Rockaway, Hackettstown and Phillipsburg.
Mark Schindele, Target’s chief stores officer, said in a statement, “Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they’re short on time. We’ve continued listening to our guests, who’ve told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run. This one-of-a-kind service – available only at Target – is the latest example of how we’re innovating every day to meet the needs of our guests.”
“Starbucks has a long history of adapting and innovating how we serve our customers, meeting them where they are,” said Mark Ring, senior vice president, U.S. Licensed Stores, Starbucks Canada and Siren Retail. “Offering the Starbucks Experience to the Target Drive Up guest is a great example of two iconic brands creating a joyful moment in a way that Starbucks and Target are uniquely positioned to do together.”
After placing a Drive Up order at a participating Target and receiving notification that it’s ready, customers will get a prompt to place an order from the Starbucks Café menu.
Using the Target app, shoppers can add a Starbucks drink or menu item to a Drive Up order and notify the retailer when they’re on their way and have arrived. A Starbucks barista will prepare the order and a Target employee will drop it off.