The measure would earmark $5 million for use by state-recognized Destination Marketing Organizations to work with New Jersey's overall marketing campaign and $20 million to promote the industry in unspecified ways.

The 44,000 square-foot Jean & Ric Edelman Fossil Park Museum will be set on a 65-acre property in Mantua Township that once was a marl quarry. It is expected to create hundreds of jobs and to eventually welcome 200,000 or more guests per year.

Gov. Phil Murphy assured that patrons can still carry about business as usual. “Just be smart about travel and what your posture is when you’re in transit and when you get” to your destination, the governor said Aug. 9.

“Being open 100% means absolutely nothing without a workforce of 100%,” said Michele Siekerka, head of the New Jersey Business & Industry Association.

AAA expects 47 million Americans to travel by airplane or car nationwide—still higher than last year's 34.2 million travelers, but trailing 2.5% behind record-high numbers from 2019.

Rain drenched the state and the Shore for most of Memorial Day Weekend as New Jersey embarked on its reopening during the first unofficial week of the summer season.

About 37 million Americans are expected to travel this holiday weekend, up from 23 million in 2020, according to the American Automobile Association.

A new study from Monmouth University Polling Institute finds 29% percent of adults say they do not plan to visit the Jersey Shore this summer, while 6% said they were not sure and 8% said they already lived in the region.

Amid COVID-19, visitation to the Garden State plunged 27% from 2019 to 2020, while dollars spent in the local economy dropped 37%, according to a report released by the New Jersey Division of Travel and Tourism.

Business and municipal leaders along the shore expect a strong season this year, even as pandemic uncertainty persists.