Popular fast casual chain The Habit Burger Grill is opening its first location in Essex County.
Located at 216 Bloomfield Ave. in Bloomfield, the new restaurant is set to officially begin welcoming customers March 22.
In advance of the grand opening, The Habit Burger Grill is hosting VIP giveaways for members of its rewards club and mobile app who sign up here.
On March 18, 20 and 21, the first 200 guests at 11:30 a.m. and 5 p.m. – who are CharClub members and have a VIP invitation – will receive a free burger, fries and drink, the chain said.
The eatery, which is The Habit Burger Grill’s 15th in New Jersey, will be open daily from 10:30 a.m. to 10 p.m. and offer dine-in, takeout and drive-thru, along with options for curbside pick-up and delivery via The Habit Burger Grill mobile app or online at order.habitburger.com.
Founded in California in 1969, The Habit Burger Grill specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and ahi tuna over an open flame. The menu also features handcrafted salads, sides and shakes.
The chain has since grown to more than 350 restaurants in the U.S. and 12 locations internationally.
Within New Jersey, The Habit Burger Grill has spots in Bridgewater, East Brunswick, Cherry Hill, Eatontown, Fair Lawn, Florham Park, Lawrenceville, Montvale, Parsippany, River Edge, Teterboro, Union and Wayne.
In a statement, Douglas Branigan, chief development officer at The Habit Burger Grill, said, “New Jersey and The Habit Burger Grill have a special connection — and our love for one another keeps growing, as evidenced by our 15th restaurant in this state with the Bloomfield grand opening. We can’t wait to feed this vibrant city and showcase our dedication to craft. With Charburgers, award-winning sides, flavorful sandwiches, salads, and shakes, we have something for everyone.”"