The Habit Burger Grill opening newest restaurant in Central Jersey

Popular fast casual chain The Habit Burger Grill is opening its latest restaurant in New Jersey.

Located at 751 Route 18 in East Brunswick, the newest location is scheduled to begin serving customers Jan. 11.

The restaurant, which will be open daily from 10:30 a.m. to 10 p.m., will offer dine-in, takeout and drive-thru, along with the options of curbside pick-up and delivery via The Habit Burger Grill mobile app or online at order.habitburger.com.

In advance of the grand opening, The Habit Burger Grill is hosting VIP giveaways for members of its rewards club and mobile app who sign up here. 

On Jan. 7, 8 and 9, the first 200 guests at 11:30 a.m. and 5 p.m. – who are CharClub members and have a VIP invitation – will receive a free burger, fries and drink, the chain said.

Founded in California in 1969, The Habit Burger Grill specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and ahi tuna over an open flame. The menu also features handcrafted salads, sides and shakes.

The chain has since grown to more than 330 restaurants in the U.S. and 11 locations internationally. Within New Jersey, The Habit Burger Grill has eateries in Bridgewater, Cherry Hill, Eatontown, Fair Lawn, Florham Park, Lawrenceville, Montvale, Parsippany, River Edge, Teterboro, Union and Wayne, and plans to open soon in Bloomfield.

“We have a long history with the state of New Jersey, and we’re so proud to say we’ve added East Brunswick as our latest restaurant to open in the Garden State,” said Douglas Branigan, chief development officer at The Habit Burger Grill. “We can’t wait to feed the folks of East Brunswick, and show them our care and love of craft in every single item we prepare.”