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Caesars Atlantic City is preparing to launch a new beachfront venue this summer. The design of the oceanfront day-to-night Caesars Beach Club aims to bring a more upscale experience to the Boardwalk.

“We set out to create an oceanside destination that feels unlike anything Atlantic City has seen — a place inspired by the elevated beachfront hotspots redefining summer along the East Coast,” said Jacob Witmer, senior vice president and general manager, Caesars Atlantic City.

The new beach club will feature open-air dining, handcrafted cocktails, live DJ entertainment and elevated ocean views. Caesars said the venue will transition from a relaxed daytime atmosphere into a more energetic nightlife setting later in the evening.

The property will also include:

• Lounge-style seating
• Laid-back beach loungers
• VIP cabanas
• Full-service bar
• Rooftop deck, featuring a DJ booth and VIP section overlooking the ocean

Food offerings are expected to include coastal-inspired fare, such as lobster rolls, Jersey dayboat scallops, tuna steak sandwiches, grilled margherita pizza and caprese skewers.

Laid-back design

Caesars said the design leans into a coastal aesthetic. It features soft neutral tones and natural teak finishes aimed at creating what it described as an “effortless coastal elegance.”

“We wanted it to feel like an effortless escape, where curated music, delicious food and drink and thoughtful service come together in a stunning setting,” said Witmer. “Whether you’re stretched out on a chaise or gathering with friends in a cabana, it’s the kind of place that makes you wish summer would never end.”

The project also represents the latest Atlantic City casino to reinvest in new amenities and experiential offerings.

The race has heated up as properties continue to compete to attract guests beyond gaming. With beachfront access remaining one of Atlantic City’s defining advantages, casinos have increasingly leaned into outdoor entertainment, as well as dining and lifestyle-driven concepts. The designs seek to capitalize on the resort’s oceanfront setting and drive visitors to their properties.