Leasing launches at The Nell in Middlesex County (slideshow)

After breaking ground as a transit-oriented development in 2021, the former home of the Art Color Industrial facility in Middlesex County is ready to welcome a new kind of tenant.

Prism Capital Partners launched leasing this month at The Nell, located at 100 S. Washington Ave. in Dunellen: a collection of apartments and retail space adjacent to the municipality’s downtown, and directly across from its train station. The Nutley-based firm announced the start Dec. 15.

“Dunellen is known for its small-town charm and vibrant downtown – it’s a wonderful place to live in Central New Jersey,” said Prism Senior Vice President, Residential Robert Fourniadis in a statement. “Early interest in The Nell shows its ideal location – with easy access to transit, shopping and dining – is a big draw for potential renters. Additionally, The Nell is introducing a standard of apartment living that is second to none in the area.”

Designed by Spiezle Architectural Group, which has New Jersey offices in Camden and Hamilton, Prism says the character of The Nell reflects its neighborhood through a transit theme that runs through the clubhouse and retail components.

“At Prism, we are proud to have worked closely with local officials in Dunellen to bring to market a quality development,” Prism Principal Partner Edwin Cohen said in a prepared statement. “The Nell already is playing a key role in the borough’s continued renaissance, and now it is bringing both new residents and retail tenants to the area.”

The Nell also includes 130 for-sale townhomes developed by Matawan-based K. Hovnaian Cos., which residents began occupying this fall, Prism said.

The Nell is offering introductory net rents from $2,142 for one-bedroom and $2,585 for two-bedroom layouts. For more information, call (732) 400-4433 or visit LIVEtheNELL.com.