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Ahead of major events like the World Cup and America’s 250th anniversary this summer, the New Jersey Restaurant & Hospitality Association is ramping up efforts to showcase the Garden State’s hospitality industry.

As part of the “NJ: Home of Hospitality” initiative, the statewide trade association launched a digital hub connecting residents and visitors with restaurants, hotels and entertainment destinations across the state.

NJRHA President and CEO Daniel Klim shared, “This campaign is about telling the story of New Jersey’s hospitality industry – an industry that powers our economy, supports hundreds of thousands of jobs and delivers unforgettable experiences every day.”

“With major global events like the 2026 World Cup and America’s 250th on the horizon, ‘NJ: Home of Hospitality’ positions our state as the premier destination while giving businesses the visibility they deserve,” he said.

In addition to an interactive directory with dynamic map, the website features a resource page designed to help hospitality owners and operators market their businesses and prepare for the anticipated influx of visitors this summer.

Because the campaign seeks to reflect the full scope and diversity of New Jersey’s industry, non-NJRHA members, vendors and partners are also encouraged to submit their businesses for inclusion in the directory and contribute content, the association said.

Klim added, “‘NJ: Home of Hospitality’ is more than a campaign – it’s a unified effort to elevate the entire industry. The more businesses and partners who engage – members and nonmembers alike – the stronger and more valuable this resource becomes for everyone.”

The NJRHA provides advocacy, education and resources to its 20,000-plus member restaurants, foodservice establishments and hospitality businesses. According to the organization, the sector generates over $40 billion in annual sales and supports more than 366,000 jobs.