Rutgers Athletics and SHI International this week announced a multiyear extension of their naming rights partnership for SHI Stadium in Piscataway.

The new five-year deal includes a two-year option and keeps the SHI name on the home venue for Rutgers football and men’s and women’s lacrosse through June 2029. The partnership began in 2019, when the Somerset-based global IT solutions provider became the official naming rights partner of Rutgers Stadium.

As part of the agreement, SHI will maintain significant brand exposure in and around the arena: through exterior stadium, scoreboard and campus directional signage as well as logo placement on the field.

Additionally, SHI will have branding on display at other campus venues, such as Jersey Mike’s Arena, Yurcak Field, Bainton Field and the Softball Complex. The company, which also has two IT Integration Centers in Piscataway, will receive cross-promotional opportunities with Rutgers marks and logos through a variety of multimedia assets.

In a press release announcing the extension, SHI International President and CEO Thai Lee said the organization began a new journey five years ago with Rutgers, “whose graduates have long helped define what it means to be an SHI employee.”

And the numbers reflect. SHI boasts nearly 500 Rutgers alumni among its some 2,000 New Jersey-based employees. That makes Rutgers, by far, the most represented college or university among SHI’s 6,000-member global workforce.

“Today we continue to be excited by the overwhelmingly positive results of our ever-growing partnership and with the role SHI plays within the Rutgers community,” said Lee.

“Thai Lee and SHI have been incredible partners from day one,” said Rutgers Athletic Director Patrick Hobbs. “With each year, we see more and more opportunities to work together, not just around football and athletics, but campus wide. I look forward to continuing to grow this partnership in the years ahead.”

“We are very proud that SHI Stadium – ‘on the banks of the old Raritan’ – will remain the home of the Scarlet Knights through the end of this decade,” Lee added.

New year. New name.

In January, Fairleigh Dickinson University Athletics announced the rebranding of the Rothman Center in Hackensack. Click here to learn more.