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In 2008, food industry veterans Paul Altero and Bill Hart founded Bubbakoo's in Point Pleasant. - PROVIDED BY BUBBAKOO'S
In 2008, food industry veterans Paul Altero and Bill Hart founded Bubbakoo's in Point Pleasant. - PROVIDED BY BUBBAKOO'S
Bubbakoo’s back as Rutgers Athletics’ ‘official burrito supplier’
Kimberly Redmond//July 12, 2024//
Popular Mexican fusion chain Bubbakoo’s Burritos is teaming up with Rutgers Athletics on a major gameday promotion for the second year in a row.
Under the extended partnership, the Point Pleasant-born fast-casual restaurant will give fans a discount at its New Jersey and New York locations for any game that the Scarlet Knights win.
The exclusive offer kicks off with the Aug. 29 start of the football season and will continue through the men’s basketball season. Specific promotion details on the promotion will arrive in the coming weeks, according to Bubbakoo’s Burritos.
The tie-up also includes LED signage at SHI Stadium and inside Jersey Mike’s Arena, as well as promotion through digital and radio assets throughout the academic year.
Food industry veterans Paul Altero and Bill Hart founded Bubbakoo’s in 2008. The chain is known for fresh, made-to-order and affordable burritos, tacos, quesadillas and bowls and a lively skater-surfer atmosphere. The brand has since expanded to 100 locations across 16 states, becoming one of the fastest-growing franchises in the country.
A winning combination
In a statement, Altero said, “We are honored to continue our journey alongside Rutgers Athletics for another year. This partnership represents the fusion of our shared values, including a passion for excellence and an unwavering commitment to the communities we serve.”
“Just as a great meal has the power to bring people together, so does the spirit of sportsmanship and gameday excitement. We look forward to the continued traction this collaboration will bring, as it is a testament to what unfolds when exceptional food and thrilling sports unite,” he said.
Hart added, “Having been named the official burrito supplier of Rutgers Athletics, this collaboration not only enhances our gameday experience but also reflects our commitment to partnering with brands that share our values and dedication to the community. We are excited to continue this partnership and look forward to providing our fans with even more memorable moments throughout the season.”
Lisa Tirrell is president and CEO of the Scarlet Asset Management Co. (SAMCO), a private and wholly owned subsidiary of Rutgers University. She described the debut of the partnership last year as “widely successful.”
“We’re excited to continue this relationship. It has been the perfect pairing of two brands committed to bringing people together. Rutgers Athletics is poised for another successful year, and we’re thrilled to have Bubbakoos Burrito along for the ride,” Tirrell stated.
