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Newsletter Category: NJBIZ Daily

NJBIZ Daily

Ten teams showcased AI solutions at Plug and Play’s NJ AI Innovation Challenge Demo Day in New Brunswick, part of the effort grow the state’s artificial intelligence innovation.

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NJ AI Innovation Challenge Demo Day spotlights 10 winning teams

The basics:

  • 10 teams present AI solutions at NJ AI Innovation Challenge Demo Day in New Brunswick
  • Program supported by NJEDA; 285 applicants vie for spots in AI innovation program
  • NJEDA allocating up to $3.34M to help advance winning teams’ artificial intelligence solutions

Ten teams showcased their innovations during Plug and Play‘s recent New Jersey AI Innovation Challenge Demo Day. 

The event brought together innovators, investors, corporate leaders, ecosystem partners and public-sector stakeholders in New Brunswick March 27. 

Supported by the New Jersey Economic Development Authority, the initiative is part of the state’s AI Innovation Challenge. The goal is “to accelerate the development of AI-based software solutions that advance social and public good across New Jersey,” according to Plug and Play. 

NJEDA approved the program in March 2025 under former Gov. Phil Murphy’s AI Moonshot initiative. 

A total of 285 groups applied for the AI Innovation Challenge. Submissions came from New Jersey startups, universities, corporations and independent teams. The 10 winners were chosen following a competitive review process. The groups will receive funding to further develop their solutions toward real-world applications. 

The teams’ AI solutions span government services, clinical intelligence, diabetes care, climate resilience, student support, cybersecurity and energy forecasting, according to Plug and Play. 

Next steps

Meet the winners 

These 10 teams showcased their innovations at Demo Day: 

  • AgentGov – AI-powered fraud detection for state and local government 
  • AIntropy – universal knowledge perception platform enabling AI to understand knowledge beyond language 
  • CardioLink – explainable clinical intelligence for cardiovascular care 
  • DevPlus – AI-agent infrastructure management with embedded compliance 
  • GlucoSync – real-time AI decision support for diabetes treatment 
  • Hydronos Labs (ClimateChain-NJ) — AI digital twins for supply chain disruption risk 
  • ilika Spatial – probabilistic AI energy demand forecasting 
  • NJSecure – enterprise-grade cybersecurity for New Jersey community banks 
  • Prosperi – AI counseling copilot for K–12 student support 
  • Scholera (SkillSignal) — adaptive, predictive learning intelligence platform 

The program now moves to the next phase. The participating teams will continue working toward innovation milestones for the opportunity to receive additional support. 

NJEDA is allocating up to $3.34 million, administered by Plug and Play, in funding for winning teams and companies. 

“Demo Day highlighted both the depth of AI talent in New Jersey and the practical quality of the solutions coming out of this program,” Plug and Play NJ Director Tyler Lange said in an April 6 statement. “These founders are building with real use cases in mind, and our role is to help accelerate that progress by connecting strong teams with the support, visibility, and ecosystem they need to move toward deployment.”  

Evan Weiss, president and CEO, Newark Alliance.
Weiss

NJEDA Chief Executive Officer Evan Weiss said these teams demonstrate how AI innovations can “transform industries and contribute to New Jersey’s innovation ecosystem.” 

“AI presents significant economic opportunities for New Jersey’s entrepreneurs, businesses, and residents,” Weiss added. “By supporting this emerging industry, the NJEDA is expanding access to high-quality employment opportunities and driving our economy forward.” 

Major player 

A global innovation platform, Plug and Play has become a major catalyst in New Jersey’s AI industry and startup economy. The Silicon Valley-based firm has also: 

  • Collaborated with the NJEDA to launch the NJ FAST accelerator hub at Stevens Institute of Technology 
  • Partnered with the NJEDA and Rowan University on a strategic innovation center focusing on focus on medical technology in Camden and Mullica Hill 
  • Launched an AI Accelerator at the NJ AI Hub in West Windsor 
Plug and Play AI Accelerator at the NJ AI Hub
Michael Olmstead, chief revenue officer and partner at Plug and Play, speaks at the March 12 Plug and Play AI Accelerator kickoff event at Princeton University. – PROVIDED BY PLUG AND PLAY

Hudson Regional files WARN for 967 Bayonne jobs (updated)

The basics:

  • WARN notice lists 967 jobs at Bayonne University Hospital
  • Filing tied to ownership transfer, not permanent layoffs
  • Changes take effect June 29 amid HRH takeover
  • Move follows recent Jersey City hospital closure

Hudson Regional Health will cut nearly 1,000 jobs at Bayonne University Hospital in June, in a procedural move tied to its takeover of the facility following the recent shuttering of its Jersey City location.

Bayonne University Hospital lists 967 eliminated positions in an April WARN Notice filing with the New Jersey Department of Labor & Workforce Development.

According to the notice, the layoffs are effective June 29.

“In 2024, HRH marked a milestone moment for health care in Hudson County as it took over operations at Bayonne University Hospital following the previous operator’s declaration of bankruptcy,” HRH Vice President of Community and External Affairs Vijay Chaudhuri told NJBIZ in a statement. “HRH has reassured staff this ongoing process currently involves a transfer of ownership, license and operating business, which triggered a legal requirement of a WARN notice as Bayonne’s employees will be transitioned to HRH’s new ownership.

“Over the past 15 months, HRH has invested tens of millions of dollars to enhance care at Bayonne University Hospital and remains committed to advancing the hospital as a premier acute-care facility in the tri-state region.”

NJDOL did not return a request for clarification or additional detail on the WARN filing, or filings of this kind.

Hudson County hospitals

Hudson Region Health acquired that facility, the former Bayonne Medical Center, along with three other Hudson County CarePoint Health hospitals out of bankruptcy last year. HRH officially launched last May. At the time, the system said Chairman Yan Moshe invested more than $120 million to establish sound footing for the exit.

HRH also includes Hoboken University Hospital (formerly Hoboken University Medical Center) and Secaucus University Hospital (formerly Hudson Regional Hospital.) In March, the system shuttered the former Christ Hospital in Jersey City after a failed attempt to keep providing emergency department services.

The health care system took control in Bayonne in November 2023, with several upgrades planned. At the time, the move to Hudson Regional Health drew praise for the stability it would offer residents and patients.

“This is the first time in maybe 25 or 30 years that I am confident that we have owners of Bayonne Hospital, and we are not going through this in another 10 years from now again,” then-Bayonne Mayor James Davis said when HRH assumed control. “It all comes down to their dedication to what they see in the city of Bayonne. On behalf of the city, thank you for what you do for us.”

In February of this year, Bayonne Medical Center offered a peek at the work on social media, including the facility’s new lobby.

Lingering questions

HPAE responded to the news in Bayonne saying the layoff notices sow “uncertainty and confusion” in the community.

Debbie White, president, HPAE.
White

Despite Hudson Regional Health’s explanation, the state’s largest union of registered nurses and health care professionals said it “takes this threat very seriously.”

“The claim that they sent out layoff notices as a precautionary measure while they restructure the company simply does not make sense,” HPAE President Debbie White said in a statement.

She continued, “If they plan to transfer the license to another operator, they must go through the Department of Health. If HRH intends to reduced services, as they have in Jersey City, we would, along with the community, challenge those actions. The Department of Health also regulates reduction of services. … As a union, we’re prepared to challenge any actual layoff notices related to restructuring. We will strongly defend our contract and our members’ rights.”

The Jersey City journey

Elsewhere in Hudson County, HRH drew attention and much consternation over the March 14 closure of Heights University Hospital. Jersey City officials blasted the system for ending services, highlighting the gap in care it leaves for the community, as well as past promises to keep the facility operating.

Elected officials have since committed to exploring how to restore health care access in the neighborhood.

HRH cited financial losses, infrastructure challenges and the payer mix as contributing to the closure. Similar challenges are prevalent across the field, and expected to deepen as changes from the One Big Beautiful Bill Act impact providers and the funding available to them.

Editor’s note: This story was updated at 1:09 p.m. April 7, 2026, to include remarks from HPAE President Debbie White.

Parsippany-based Wyndham surpasses 100 hotels in Mexico

The basics:

  • Wyndham Hotels & Resorts surpasses 100 open hotels in Mexico
  • Milestone follows 5-year effort that nearly doubled its in-country footprint
  • Company operates in 50+ Mexican cities across 15 brands
  • Growth includes all-inclusive resorts, partnerships with regional hotel groups

Wyndham Hotel & Resorts has surpassed 100 open hotels in Mexico. The milestone comes as the company continues to expand across one of the fastest-growing international markets.

The move caps a five-year push that has nearly doubled the Parsippany-based hotel franchisor’s footprint across the Latin American country. As part of the strategy, Wyndham has added properties in key leisure, business and cultural destinations.

With a presence in more than 50 cities and 15 brands, as well as a strong multi-brand pipeline of additional hotels under development, Wyndham emphasized Mexico’s importance to its global strategy.

The nation continues to mark “a significant contributor” to the company’s international portfolio, Wyndham said. The company noted several years of steady domestic demand, international tourism and sustained investment in major coastal and urban markets.

In 2025, Mexico welcomed about 47.8 million visitors and nearly $35 billion in tourism revenue — both strong increases. Government officials aim to make Mexico the fifth-most-visited country globally by 2030, Mexico Business News reported.

For leisure and business

Because the market offers major growth opportunities for Wyndham, the company has focused its efforts on meeting traveler demand in both established beach destinations, as well as fast-growing business and industrial hubs.

To build scale, Wyndham increased its stake in segments that resonate most with travelers and owners alike, such as midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts.

Hotel MX congreso CDMX, Trademark Collection by Wyndham in Mexico City
In Mexico, Wyndham has focused its efforts on meeting traveler demand in established beach destinations. Meanwhile, it also targets fast-growing business and industrial hubs. Shown here is Hotel MX congreso CDMX, Trademark Collection by Wyndham in Mexico City. – PROVIDED BY WYNDHAM

That also includes the 2021 introduction of all-inclusive resort brand Wyndham Alltra, the company noted.

Additionally, Wyndham has furthered its reach through a series of multi-hotel partnerships with major hospitality groups in Latin America and the Caribbean. Collaborators include Grupo MX Hotels, Decameron All-Inclusive Hotels & Resorts, Viva Resorts and Palladium Hotel Group.

‘An important market’

In a statement, Wyndham Latin America & Caribbean President Gustavo Viescas said, “Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”

Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on.
– Gustavo Viescas, Wyndham Latin America & Caribbean president

Maria Carolina Pinheiro is vice president of development for Wyndham Latin America and Caribbean. She added, “Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”

Wyndham Alltra
Wyndham Hotels & Resorts and and Playa Hotels & Resorts launched a new all-inclusive resort brand, Wyndham Alltra, in October 2021. – PROVIDED BY WYNDHAM

Checked in

In 2025, Wyndham opened a record 72,000 rooms and grew its global development pipeline to 259,000 rooms, according to its most recent earnings report.

This year, Wyndham expects strong net room growth and anticipates continued robust openings across core U.S. and international markets.

Wyndham is considered the world’s largest hotel franchising company. It has more than 8,300 hotels across 100 countries on six continents. The company’s portfolio of brands includes AmericInn, Super 8, Days Inn, La Quinta, Hawthorn Suites, Trademark Collection and Wyndham.

Wyndham also runs a top-rated rewards program. The platform offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.

Karns & Karns opens Jersey City personal injury office

The basics:

  • Karns & Karns Personal Injury and Accident Attorneys opens Jersey City office
  • New location at 101 Hudson St. supports its tri-state expansion
  • Founded in 2000, firm has recovered more than $300M for clients
  • New Jersey trial team includes attorneys Julie Kennedy, Darryl Meigs

Karns & Karns Personal Injury and Accident Attorneys is expanding into New Jersey.

Located at 101 Hudson St. in Jersey City, the family-owned firm said the office will serve as a strategic anchor for its tri-state operations, according to a press release.

The April 1 announcement comes about a month after Karns & Karns officially opened its first New York City offices in Manhattan and Brooklyn.

Founded in 2000 by brothers Bill Karns and Mike Karns, the Los Angeles-headquartered firm focuses on commercial vehicle accidents, construction injuries and institutional sexual abuse. In addition to California and New York, Karns & Karns has offices in Florida, Illinois, Arizona, Nevada and Texas.

Touting a focus on trial-ready litigation rather than quick settlements, Karns & Karns noted it has recovered over $300 million for clients and earned over 2,500 five-star reviews.

As part of its “no-fee guarantee,” the firm covers 100% of the cost of investigations, expert witnesses and court filings. It receives a fee only if a successful financial recovery is made, according to Karns & Karns.

‘True trial advocacy’

By establishing a presence in Jersey City, the firm aims to offer North Jersey clients a local home base for high-stakes litigation against major insurance carriers and corporate entities.

Mike Karns remarked, “In Jersey City and across Northern NJ, you see the same faces on billboards, but many of those firms never actually step into a courtroom. They are marketing engines that refer cases to firms like ours when the going gets tough. We encourage every potential client to ask a billboard attorney: ‘When was your last trial?’ If they can’t give you a date, they aren’t a trial attorney. At our firm, we prepare every case for a jury from day one.”

Noting the city’s reputation as a “vital, high growth hub,” Bill Karns said, “Our expansion here is a direct result of the demand for true trial advocacy in the Tri-State area.”

“We don’t just ‘handle’ cases – we litigate them. This office allows us to provide a seamless, powerhouse defense for our clients on both sides of the Hudson River,” he said.

Karns & Karns, 101 Hudson St., Jersey City:

Local team

According to Karns & Karns, the New Jersey trial team consists of Julie Kennedy and Darryl Meigs.

Kennedy is an accomplished personal injury attorney known for her work in complex negligence litigation. Prior to Karns & Karns, she was with Sobo & Sobo.

Meigs leads the firm’s specialized division dedicated to survivors of sexual abuse, workplace harassment and institutional neglect. According to Karns & Karns, Meigs works to ensure the firm provides a private, trauma-informed environment to take on powerful entities, from tech giants like Uber and Lyft to state institutions.

Lowenstein Sandler names Godfrey CFO

Lowenstein Sandler LLP is bringing on a new chief financial officer.

In an April 6 press release, the Roseland-based law firm welcomed Stephanie Godfrey to the firm as CFO.

Godfrey succeeds William Farrell, who will retire after helming Lowenstein’s financial department for more than 30 years. His successor brings over 20 years of experience leading strategic financial planning and analysis for global law firms and Fortune 500 corporations.

Stephanie Godfrey, Lowenstein Sandler LLP chief financial officer, as of April 2026.
Godfrey

Godfrey’s expertise includes financial project management, technology implementation and organizational data analytics redesign, the firm said. She previously served as director of strategic finance at Paul, Weiss, Rifkind, Wharton & Garrison LLP in New York City. Godfrey has also been a budgeting & analysis manager at Kaye Scholer and senior financial analyst for Siemens Financial Services.

She joins the 65-year-old firm as it expands its leadership structure.

Lowenstein recently named Jonathan Wishnia as its new managing partner to succeed longtime leader Gary Wingens. The firm also launched a management committee to focus on practice group management, cross collaboration, recruiting and growth initiatives.

Growth trajectory

Along with tripled revenues and quadrupled profits, over the past 25 years Lowenstein has sharpened sector focus; expanded nationally; and strengthened market-leading practices across litigation, corporate, restructuring, regulatory, technology and investment management.

For the first time in its history, firm revenue exceeded $500 million, reported for 2025.

With additional offices in Palo Alto, Utah and Washington, Lowenstein ranks as the No. 1 law firm by number of attorneys in New Jersey, according to the NJBIZ Leads & Data Center.

Lowenstein Sandler has named Michael Caplan as chief operating officer. - PROVIDED BY LOWENSTEIN SANDLER
Caplan

Chief Operating Officer Michael Caplan shared, “Stephanie’s background and judgment make her an ideal fit for Lowenstein at this stage of our growth.”

“With her deep experience working with some of the most preeminent law firms in the country, she brings both the strategic perspective and the operational depth our financial leadership requires. We are thrilled to welcome her to the team,” he said.

Godfrey said she is excited to join Lowenstein “at such a dynamic moment in the firm’s history.”

She added, “The firm’s trajectory, culture, and strategic vision are compelling, as is its embrace of the latest innovations in AI, data governance, and alternative fee structures. I look forward to contributing to the next chapter.”

Gotham FC inks strategic partnership with Bank of America

The basics:

  • Gotham FC names Bank of America official retail bank
  • Partnership centers on Elevate Play youth soccer initiative
  • Plans include school trainings, match access for 10K youth and families
  • Bank of America will also support matchday activations at Sports Illustrated Stadium

Gotham FC announced a new strategic partnership with Bank of America April 6. The financial institution will serve as the club’s Official Retail Bank, positioning the company as a key partner in both business growth and community impact.

At the center of the deal is Elevate Play. Bank of America now presents the Gotham FC community access initiative through its “Soccer With Us” platform. The program aims to address the regional “play deficit” by expanding access to sports for youth across New York and New Jersey, particularly in underserved communities.

Through the partnership, the Laurie M. Tisch Illumination Fund, Playworks NY/NJ, Gotham FC and Bank of America will collectively scale the initiative’s reach. Plans include 20 school-based trainings using Playworks’ curriculum. The collaboration will also provide 10,000 youth, educators and caregivers with complimentary access to 2026 matches — reducing barriers to both play as well as live sports experiences.

Out of play

The relationship also extends beyond the field, with Bank of America supporting a range of community and development-focused programming.

Beyond free “Soccer With Us” clinics in underserved areas, BofA will provide financial literacy education, goal-setting workshops and confidence-building sessions. The offerings aim to prepare young people for success both on and off the pitch.

On the business side, Bank of America will integrate into Gotham FC’s matchday and fan experience at Sports Illustrated Stadium in Harrison. The collaboration will include Fan Fest activations, in-stadium visibility and player engagement. Additionally, it will involved Elevate Play content and client engagement through its rewards program.

On April 4, 2025, NJBIZ took a tour of the New York Red Bulls' newly renamed Sports Illustrated Stadium in Harrison.
On April 4, 2025, NJBIZ took a tour of Sports Illustrated Stadium in Harrison. – MATTHEW FAZELPOOR/NJBIZ

Gotham FC leadership emphasized the importance of Bank of America as a mission-aligned partner, supporting both growth and impact, as the club builds on the momentum of its 2025 National Women’s Soccer League (NWSL) Championship season.

“Bank of America is a powerful partner in Gotham’s mission to expand access to the game and deepen our impact across New York and New Jersey,” said Gotham FC Chief Revenue Officer Alex Chang. “With their support of Elevate Play, we will continue reaching more young people and families with meaningful opportunities to engage in sport while growing on and off the pitch. We are incredibly appreciative of their commitment to this work and in helping us build stronger, more connected communities through soccer.”

Alberto Garofalo Bank of America
Garofalo

“The great state of New Jersey has always been a soccer powerhouse, from hosting the first international soccer match ever played in the United States, through the present day,” said Alberto Garofalo, president, Bank of America New Jersey. “We’re teaming up with Gotham FC and their Elevate Play initiative to help create more opportunities through sports throughout the region.”

Burlington to open new store at Blue Star Shopping Center

Burlington Stores is getting ready to launch its newest outpost in New Jersey.

Scheduled to open next month at Blue Star Shopping Center in Watchung, the South Jersey-based off-price retailer’s new store will feature a more streamlined, easier-to-shop format. Formerly known as Burlington Coat Factory, the chain sells branded apparel, footwear, accessories and home goods at up to 60% off other retailers’ prices.

Its footprint of 1,212 stores throughout the U.S. and Puerto Rico includes 55-plus locations in New Jersey. Besides Watchung, Burlington also expects to begin welcoming shoppers to a store at Hudson Mall in Jersey City soon.

Hiring efforts are underway for both full- and part-time positions at the soon-to-open stores in Jersey City and Watchung.

After debuting a refreshed store layout last year, the chain said it has converted half of its existing locations to the new format. Most remaining locations will feature the design before 2026 winds down, according to Burlington. The updates come as Burlington pursues a plan to add roughly 500 new stores by 2028. After unveiling more than 100 outposts last year, the retailer expects to open about 110 sites as well as a new distribution center in Georgia in 2026.

Rising Star

At Blue Star Shopping Center, Burlington is taking a 26,495-square-foot portion of the Route 22 shopping center that formerly housed a ShopRite supermarket, according to exclusive leasing and managing agent Levin Management Corp.

The 62,200-square-foot area became available last spring when the supermarket relocated to a newly constructed 72,000-square-foot store adjacent to its former location.

Blue Star Shopping Center in Watchung
Blue Star Shopping Center in Watchung – PROVIDED BY LEVIN MANAGEMENT

Burlington will share the old ShopRite space with Marshalls, according to LMC. The longtime Blue Star tenant and discount retailer is relocating to an updated 27,000-square-foot space in a portion of that building, the North Plainfield-based commercial real estate services firm said.

At the 420,000-square-foot retail hub, the tenant roster also includes Kohl’s + Sephora, Dollar Tree, honeygrow, Five Guys, Five Below, Planet Fitness, The Children’s Place, Taco Bell and KidStrong.

LMC recently announced that popular chicken finger chain Raising Cane’s is coming soon, as well.

NJ Film Expo returns to East Rutherford April 30

The basics:

  • Second annual NJ Film Expo will be held April 30 at Meadowlands Arena
  • Event will feature panels, vendors, networking and live entertainment
  • Gov. Mikie Sherrill will deliver the keynote address
  • Expo highlights New Jersey’s rapidly growing film and television production industry

New Jersey’s rapidly expanding film and television industry will take center stage April 30 as the second annual NJ Film Expo returns to Meadowlands Arena.

Last year’s debut drew over 3,000 attendees and more than 80 vendors. Organizers say the 2026 event will be bigger and more ambitious, featuring enhanced programming, additional exhibitors, live music, food trucks and panels focused on tax incentives, workforce development and industry infrastructure.

Gov. Mikie Sherrill will deliver the keynote address, highlighting the state’s growing profile as a production hub.

Gov. Mikie Sherrill
Sherrill

“New Jersey is quickly establishing itself as the premier destination for film and television production on the East Coast. It has been thrilling to watch the resurgence of this industry within our state – not only because of our pride at seeing New Jersey landmarks on the big screen, but also because of the tangible impact on our economy,” Sherrill said in a statement. “New Jersey is the birthplace of the motion picture industry, and my Administration is committed to supporting the continued growth of this sector so that we can create jobs and opportunities for our residents.”

That sentiment was echoed by Jon Crowley, executive director of the New Jersey Motion Picture and Television Commission.

Jon Crowley, executive director of the New Jersey Motion Picture and Television Commission
Crowley

“New Jersey’s film and TV production scene is absolutely booming, with recent hits like the award-nominated productions, ‘Marty Supreme,’ ‘Song Sung Blue,’ and the upcoming, ‘Disclosure Day.’ This incredible filming surge has led to the expansion of our already robust infrastructure, including grip and camera rental houses, lumber mills for set construction, wardrobe, soundstage and post-production facilities,” Crowley said.

‘The place to be’

Nick Day, Screen Alliance of New Jersey president and co-CEO of Edge Auto, emphasized the expo’s mission.

NJ Film Expo
  • When: 10 a.m. – 7 p.m. April 30
  • Where: Meadowlands Arena
  • Cost: Admission is free.
  • More info: screenalliancenj.com/nj-film-expo or via email at [email protected]

“We are here to show that New Jersey is already fully ready and capable of being a major hub for film and TV in the U.S.,” Day said. “Every business that is in or wants to become involved in the film and television boom in New Jersey should plan to attend or consider sponsoring. Whether you already work in the industry, are looking to make connections, or are a student in film getting ready to enter the workforce, this expo is the place to be.”

Key highlights of this year’s event include expanded vendor participation, additional speaker panels and opportunities to meet service providers, studios and creative talent across the state.

Crowley added, “Looking ahead to this year’s NJ Film Expo, the Commission is thrilled to work alongside the Screen Alliance of New Jersey (SANJ) to spotlight New Jersey’s wide array of service providers, deep bench of talent and picture-worthy locations are virtually unmatched. Our message remains true — whatever your production needs, Jersey’s got you covered!”

Haleon building a space all its own at The Park in Berkeley Heights

The basics:

  • Haleon signed one of New Jersey’s largest office leases of 2025 at The Park
  • Company will relocate more than 700 employees to Berkeley Heights
  • The 78,000-square-foot headquarters will span three floors with modern hybrid workspaces
  • Project reflects Haleon’s long-term investment in New Jersey, workforce strategy

Haleon’s new lease agreement at The Park in Berkeley Heights represented one of the state’s largest office deals of 2025. The decision to relocate its more than 700 employees within New Jersey reflects the company’s long-term investment in its workforce and workplace strategy.

During a March 25 construction kickoff event, Nathalie Gerschtein, CEO USA and president of North America at Haleon, described the new U.S. headquarters as “kind of” a big deal.

Capped with a champagne toast and tour of the future space, the celebration highlighted why – and how the characterization applies in more ways than one.

“Since we spun off from GSK, about four years ago, we’ve been on that transformative journey to become a best-in-class CPG and really the leader, the independent leader, when it comes to consumer health care.

“And this new office is the physical point of that transformation,” Gerschtein said.

The move also marks a win for The Park. It comes as The Connell Co. celebrates 100 years in business and its $500 million investment to transform the work resort’s 187 acres into a live-work-play destination for its tenants and the public.

Campus life

The company will move eastward along Interstate 78 from its current base on Liberty Corner Road in Warren to 400 Connell Drive (RT400) in Berkeley Heights.

“I like the idea of being part of a campus,” Gerschtein told NJBIZ. “There are other companies – you can really build a business community and I think it makes a difference.”

She contrasted that with the isolation of a lone office building (like Haleon currently occupies) or even a downtown/urban location. Though those kinds of spaces have attracted – and helped keep – other major health companies grounded in the Garden State. Haleon’s move to The Park marks one of the latest endorsements for New Jersey in that regard. Sanofi moved into its bespoke building in Morristown last year.

The Park in Berkeley Heights
The Park in Berkeley Heights is The Connell Co.’s 185-acre live-work-play destination in Union County. – PROVIDED BY THE CONNELL CO.

Earlier in 2025, consumer health company Kenvue celebrated its new headquarters in Summit. The debut followed that consumer health company’s separation from Johnson & Johnson. Since, Kimberly Clark Corp. has advanced plans to acquire Kenvue in a nearly $48 billion deal. And in 2023, Merck consolidated its workforce at a reimagined headquarters space in Rahway.

“This move … is a commitment to Berkeley Heights and New Jersey,” Isabel Valente noted during her remarks at the construction kickoff. Valente leads workplace solutions for Haleon North America and the new headquarters project. “We’re going to be here for a while, and we’re really excited about the partnership and the community engagement that we will see here,” she said.

1.4B customers served

With a global headquarters in the U.K., Haleon operates in 170 markets around the world and serves 1.4 billion customers. Its portfolio spans six categories: Oral Health, Vitamins, Minerals and Supplements; Pain Relief; Respiratory Health; Digestive Health and Therapeutic Skin Health.

Included in the package are a variety of brands, such as Sensodyne, Advil, Aquafresh, Centrum, Emergen-C, Robitussin, Theraflu, Tums and others. The company launched in 2022, after spinning off from GlaxoSmithKline.

Warren-based Haleon's Tums and Boston-headquartered DraftKings tapped comedian Desus Nice to act as official “Prop Bites Tipster,” promoting Prop Bites, an online platform that lets players make food picks regarding Super Bowl Sunday.
In 2024, Haleon’s Tums and DraftKings tapped comedian Desus Nice to act as official “Prop Bites Tipster,” promoting Prop Bites, an online platform that lets players make food picks regarding Super Bowl Sunday. – PROVIDED BY HALEON

Commenting on Haleon’s fiscal year 2025 results in February 2026, CEO Brian McNamara described the period as an important year for the company.

“We introduced our Win as One strategy and are already making good progress. Our brands again proved their resilience, and we continued to outperform the market, with 60% of the business gaining or maintaining share this year.”

Haleon reported 3% organic revenue growth to close out fiscal year 2025. McNamara noted the figure missed medium-term expectations, thanks to a weak cold & flu season and lower consumer confidence in the U.S. Nevertheless, “We delivered strong gross margin improvement and double-digit organic profit growth, combined with strong cash generation.”

Looking ahead, Haleon remains confident.

“While the consumer environment remains challenging near-term, we are even more focused on driving category growth and increasing our market outperformance,” McNamara said.

‘For Haleon, by Haleon’

That confidence is also reflected in the investment at The Park. The old GSK Consumer Healthcare office currently serves as Haleon’s U.S. base. Gerschtein described the new office as “a space for Haleon designed by Haleon.”

With the end of its lease approaching, the company told NJBIZ last August it used the opportunity to find a campus that offered the best fit for its office needs and the most amenities for its employees. From the murmurs among tour participants during the March fete, that goal appears to be hitting its mark.

Haleon celebrated the kickoff to construction on its new headquarters at The Park in Berkeley Heights March 25, 2026.
Haleon USA Chief Executive Officer Nathalie Gerschtein at the construction kickoff event for the company’s new headquarters at The Connell Co.’s The Park in Berkeley Heights. “I like the idea of being part of a campus,” Gerschtein said of the space Haleon will soon occupy. “There are other companies – you can really build a business community and I think it makes a difference.” See more photos of the kickoff event here. – PROVIDED BY HALEON

CBRE represented Haleon in its 10-year lease in Berkeley Heights. HLW provided architecture design, Unity Construction Services Inc. is handling construction and Gardiner & Theobald  serves as project manager.

Delivery is expected in the fourth quarter of 2026.

The new 78,000-square-foot space will span three floors connected by central staircase to promote engagement. Its layout emphasizes efficiency to accommodate a flexible, hybrid work experience; strengthen team connections; and provide modern coworking and meeting areas.

Building partners

The team building the new Haleon space at The Park has had a hand in several projects there. 

Principal Glenn Korman, Senior Project Executive Frank Sabatino and Project Manager Robby Hertling from the Sayreville-based company joined the March 25 kickoff event and tour. 

Standing in the vacant space, Korman detailed some of Unity’s other work at The Park to NJBIZ. 

That includes builds that help round out the experience, including the Round Table Studios coworking space and social club, along with the forthcoming doggy day care. 

Unity has also helped other companies establish a homebase at The Park, such as Hayward Industries Inc. and AIG. “We’ve been working here for a little over 20 years,” Korman noted. 

“It’s changed a lot over the years for sure,” he said of The Park’s repositioning to meet market needs. “We’re excited for the opportunity to work with them.” –Jessica Perry 

Valente said the vision was clear from the start. “Everyday health is humanity, and we really need to achieve that together as an organization. So, we needed our space to be designed for our people. For how we work, and also for the consumers that we support in this region,” she said.

The forthcoming space will also include the Shopper Science Lab, featuring immersive, 360-degree simulation and consumer co-creation spaces. The areas will provide space to build on the company’s consumer-focused innovations, along with its partnerships.

The company highlighted the potential for low-carbon commuting – The Park will cut the ribbon on its first apartments this year – and accessibility along with “responsible operations” at the campus. It highlighted sustainability features including EV charging infrastructure, on-site solar canopies and a bikeshare program.

Additionally, Haleon cited modern mechanical systems and site planning at the Union County property as supporting long-term operational efficiency. That consistency is important to employers looking to craft not just an amiable, but elevated work experience.

In promoting its new base, Haleon referenced the hospitality forward experience The Connell Co. has established at The Park under its RoundTable Workspace banner. Describing it as the clear choice, Valente said The Park delivers modern infrastructure and a built-in amenity base.

Coming together

In his remarks, The Connell Co. Executive Vice President Shane Connell said the addition of Haleon marks a milestone for the company, too. At 100 years old, the family-owned business has covered five generations, so far. “We’ve been working on this park for 40 years and we are trying to help companies like Haleon provide a better work solution,” Connell said. “And to us, that is about a work life balance and people forward.”

The Connell Co. Executive Vice President Shane Connell noted Haleon's arrival marks a milestone for the family-owned company, too. "We're celebrating 100 years. And so I'm fourth generation. My daughter is somewhere in the room. She's fifth generation ... We've been working on The Park for 40 years and we are trying to help companies like Haleon provide a better work solution. And to us, that is about a work life balance and people forward. And just listening to you all, it makes me proud that you chose us to help you do this because our mission is your mission. "We're partners with you and we are creating a place that is bigger than just an office place."
The Connell Co. Executive Vice President Shane Connell noted Haleon’s arrival marks a milestone for the family-owned company, too.
“We’re celebrating 100 years. And so I’m fourth generation. My daughter is somewhere in the room. She’s fifth generation … We’ve been working on The Park for 40 years and we are trying to help companies like Haleon provide a better work solution. And to us, that is about a work-life balance and people forward. And just listening to you all, it makes me proud that you chose us to help you do this because our mission is your mission.” – JESSICA PERRY/NJBIZ

Following a $100 million capital improvement plan, The Connell Co. introduced RT Workspaces at The Park last year. In May 2025, it announced nearing full occupancy across the available 1.5 million square feet of office space. The office areas offer flexible floor plates and build-to-suit opportunities supported by full-service concierge, quality dining options and wellness programming.

Class A building RT400, where Haleon will reside, totals 260,000 square feet with a location adjacent to The District, a retail and residential component coming to The Park. That project will add five new buildings, including more than 300 apartments and over 190,000 square feet of commercial space.

Following a $100 million capital improvement plan, The Connell Co. introduced RT Workspaces at The Park last year.
Following a $100 million capital improvement plan, The Connell Co. introduced RT Workspaces at The Park last year. – PROVIDED BY THE CONNELL CO.

The campus already features a Starbucks, Lifetime Fitness, walking and jogging trails, coworking space and hotel. Currently an Embassy Suites, Connell told NJBIZ there are plans to rebrand the hospitality offering to sync up with the rest of The Park.

In addition to the benefits on-site workers reap, Gerschtein noted the mix and hotel also help support a traveling global workforce.

Connell highlighted connection as a “valuable piece of the work experience. Collaboration, productivity, but then also a place of purpose.”

Employee experience

Communal spaces at The Park help to extend company footprints and create active spaces for engagement. And the campus is further working to achieve connection in a disconnected age by leaning into trends that turn back the clock.

“We’re doing a coffee shop that’s anchored by books. We’re doing a steakhouse that’s anchored by a clubroom that’s got duck bowling and pool tables and billiards. We have a Bathhouse coming here. [The trendy Brooklyn-based spa will bring its first New Jersey location to The Park],” Connell said. “And we just want to thank you for choosing New Jersey and choosing us as your place.”

Team members pointed to the convenience (and excitement) of the mixed-use environment. “We wanted a place that can really be a neighborhood for the employees,” Gerschtein told NJBIZ. “A place where it feels good to live; it supports the work they want to do. It’s a job, but it [the campus] has a lot of other opportunities.”

Communal spaces at The Park help to extend company footprints and create active spaces for engagement.
Communal spaces at The Park help to extend company footprints and create active spaces for engagement. – PROVIDED BY THE CONNELL CO.

Opportunity is an apt word to describe the transformation taking place at The Park. And 2026 looks to be a big year for delivery on that promise. Among impending milestones are opening doors to those first residential units and the fall debut of its Emberside Brewery. Looking ahead, The Park recently received approval to add a day care center to the property, General Manager of Hospitality Sharon Lammens said. She led guests on through RT400 and Haleon’s upcoming office.

As part of the tenant experience, Lammens provides onboarding and outreach to occupants’ employees to avail them of all The Park offers. There’s also a dedicated app to keep tenants in the know about upcoming events or information.

During the tour, she noted the experience for Haleon employees includes memberships paid for by the company to on-site gym Fieldhouse.

Other companies recently joining the roster at The Park include Tonix Pharmaceuticals, Kennedys Law LLP and Blackstone. Fiserv, Aon, Samsung and more also occupy space.

The steady stream – and limited remaining office space – underscore the kind of workplace Haleon is betting on as it invests in its workforce and long-term growth. “Our goal is to basically bring the city to the suburbs … everything you get in New York City is what we’re trying to create here,” Connell told NJBIZ last year. “We’re trying to create a 20-minute neighborhood where everything you want or need is within a 20-minute walk. The retail and restaurant concepts, outdoor parks, all those type things … we’re bringing to New Jersey and it’s part of that workspace offering.”

ReNew Jersey summit spotlights economic growth, reforms

The basics:

  • 900+ attendees gathered at the NJ Chamber’s ReNew Jersey Business Summit in Atlantic City
  • Leaders stressed the need to cut red tape, speed permitting to boost growth
  • Panels explored workforce development, infrastructure and competitiveness
  • Officials highlighted FIFA World Cup 2026 opportunities for small businesses and tourism

The New Jersey Chamber of Commerce‘s ReNew Jersey Business Summit drew more than 900 attendees to Harrah’s Atlantic City for a two-day gathering that blended high-level policy discussions with practical conversations about what it will take to unlock the state’s economic potential. With a packed agenda, active exhibit hall and constant networking, the event created a forum where business leaders and policymakers could speak candidly about opportunity, challenges, frustrations and more — while also working toward a more unified vision for the state’s future.

A wide range of speakers and panel discussions examined New Jersey’s economic future from multiple angles. Voices from government, business and academia – including Neil Bradley, executive vice president and chief policy officer of the U.S. Chamber of Commerce; Andy Kim, U.S. senator from New Jersey; Scott Kirby, CEO of United Airlines; Alex Lasry, CEO of the FIFA World Cup 2026 New York/New Jersey Host Committee; and John Gallucci Jr., CEO of JAG Physical Therapy – touched on everything from national competitiveness and infrastructure to workforce development and the opportunities tied to major global events.

The program also brought together a number of university presidents, hospital leaders, energy executives and many more, reinforcing the cross-sector collaboration needed to move the state forward. Across sessions, a consistent message emerged: New Jersey has the foundational assets to compete, but must move faster, streamline processes and strengthen collaboration to fully realize its economic potential.

‘A common purpose’

“Each of you has come here today for various reasons, but I think we all share a common purpose — to engage in a meaningful conversation about the future of New Jersey’s economy,” said Tom Bracken, a theme that carried well beyond the opening session.

New Jersey Chamber of Commerce 2026 ReNew Jersey Business Summit & Expo
Tom Bracken, president and CEO of the New Jersey Chamber of Commerce, addresses attendees of the Chamber’s ReNew Jersey Business Summit & Expo. “Each of you has come here today for various reasons, but I think we all share a common purpose — to engage in a meaningful conversation about the future of New Jersey’s economy,” he said. – MATTHEW FAZELPOOR/NJBIZ

He expanded on that message by emphasizing both the urgency and opportunity facing the state. “This is both an exciting, and at times, uncertain moment for New Jersey’s business community, but it is also a wonderful opportunity,” he said. “My hope is that the summit presents us with a greater clarity, a renewed sense of purpose and shared direction as we work together to accelerate economic growth across the state.”

That sense of shared purpose quickly evolved into a broader, recurring message: New Jersey too often gets bogged down or its growth stunted because of red tape, bureaucracy and high costs.

Sherrill takes the stage

Gov. Mikie Sherrill acknowledged those concerns directly during her remarks, pointing to feedback she has heard repeatedly from the business community about it being too hard to do business in New Jersey.

“Permitting is too slow. Licensing is a black box. Projects fail because they simply can’t afford the uncertainty or the wait,” she said. “Time is money, and all the delays simply make the cost of doing business here too high.”

She framed the moment as a turning point for the state. “In New Jersey, we have a chance to do things differently, to change government for the better. To make it work for the people and the businesses that it’s meant to serve,” said Sherrill. “We have to start with the basics.”

New Jersey Chamber of Commerce 2026 ReNew Jersey Business Summit & Expo
“In New Jersey, we have a chance to do things differently, to change government for the better. To make it work for the people and the businesses that it’s meant to serve,” said Gov. Mikie Sherrill at the ReNew Jersey Business Summit & Expo in Atlantic City on March 31. – PROVIDED BY NJ GOVERNOR’S OFFICE

Her administration’s early actions – from pausing outdated regulations to accelerating licensing and introducing more transparency into permitting – were presented as part of a broader effort to modernize government and make it more responsive.

“And my administration is working closely with the EDA [New Jersey Economic Development Authority] and the New Jersey Innovation Authority to boost support for our state’s 12 strategic innovation centers that will help attract more private capital and build out efforts already underway,” she said.

Working together

At the same time, she emphasized the importance of continued engagement with the business community.

“Let us know what’s going on. My door is always open,” said Sherrill. “I’m in public service because I believe in getting things done. And because I know that well-run government can be life changing. We need new ideas and new vision. But we also need to execute and deliver.

“My commitment to you is that I will stay laser-focused on doing just that – to build a government that deliver for the people and businesses it’s meant to serve.”

My commitment to you is that I will stay laser-focused on doing just that – to build a government that deliver for the people and businesses it’s meant to serve.
– Gov. Mikie Sherrill

Across sessions, that emphasis on execution – not just ideas – remained constant. Beyond the marquee discussions, the programming reinforced many of the themes playing out on the main stage — particularly around competitiveness, energy, workforce development and economic growth. Conversations with business leaders and policymakers drilled into how New Jersey can better position itself in a rapidly changing economic landscape, from balancing energy affordability and reliability to aligning higher education and training programs with employer needs.

The message was consistent: the state must create the conditions for businesses of all sizes to grow while adapting to new pressures and opportunities.

Getting to work

That same throughline carried into the closing panel, moderated by Bracken and featuring Ralph LaRossa, chair, president and CEO at PSEG and chair of Choose New Jersey; Anthony Coscia, Amtrak chairman, partner at Windels Marx, and Gateway Development Commission vice chair; and Lt. Gov. Dale Caldwell. The discussion sharpened focus around execution and urgency.

“We need to stop talking about projects — we need to do them,” Coscia said. He pointed to the importance of infrastructure investment and the ability to follow through on major initiatives.

New Jersey Chamber of Commerce 2026 ReNew Jersey Business Summit & Expo
Moderated by New Jersey Chamber of Commerce President and CEO Tom Bracken (far right), a ReNew Jersey Business Summit & Expo panel discussion featured Tony Coscia, Amtrak chairman; Lt. Gov. Dale Caldwell; and Ralph LaRossa, PSEG chair, president and CEO. – MATTHEW FAZELPOOR/NJBIZ

Panelists repeatedly stressed that New Jersey’s competitive edge — from its location and infrastructure to its workforce — will only matter if the state can move faster and more decisively. Particularly when it comes to permitting and regulatory reform. “And the most important thing we need to do is eliminate all the red tape and the layers,” said LaRossa

More from ReNew Jersey Business Summit
  • Day 1: Summit kicks off in Atlantic City (photos)
  • Day 1: Johnson & Johnson highlights New Jersey roots, growth
  • Day 2: NJ leaders call for faster action, less red tape

He also highlighted the importance of being strategic about where the state competes — leveraging strengths in areas such as logistics, transportation, the entertainment industry and emerging sectors, rather than trying to win across the board. “We’re not going to win in every industry,” he said. “We’re not going to win at every shiny penny. But there are certain things that nobody can beat us at.”

Caldwell reinforced the administration’s focus on engagement and follow-through.

“We’re in it together. We have the same customers,” he said. “When people leave New Jersey, it hurts business. It hurts the state.”

He added that the administration is focused on removing barriers and delivering results. “We need to get stuff done,” Caldwell said. “You don’t get rewarded for process. And that’s been part of the problem.”

Aligning interests

Workforce development also emerged as a key priority. Panelists cited the need for stronger alignment between employers, higher education and training programs; along with greater support for small businesses, which make up a significant share of the state’s workforce.

At the same time, speakers emphasized the importance of telling New Jersey’s story more effectively, highlighting its assets and successes to attract investment and talent.

The summit also served as a platform for a major announcement tied to one of the region’s biggest upcoming economic opportunities: the FIFA World Cup 2026. Lasry unveiled the “Welcome World Rewards Program,” a free, region-wide initiative designed to connect millions of visitors with local small businesses.

FIFA World Cup 2026 New York New Jersey Host Committee CEO Alex Lasry
FIFA World Cup 2026 New York New Jersey Host Committee CEO Alex Lasry unveiled the Welcome World Rewards Program during the summit. The program “creates a fun, interactive way for local fans and the millions of visitors coming to our region to engage with local businesses and experience everything New York and New Jersey have to offer.” – MATTHEW FAZELPOOR/NJBIZ

“Small businesses are at the heart of our region’s economy and identity,” said Lasry. “The Welcome World Rewards Program creates a fun, interactive way for local fans and the millions of visitors coming to our region to engage with local businesses and experience everything New York and New Jersey have to offer.”

Panelists echoed that sense of opportunity, noting that global events like the World Cup – alongside broader investments in infrastructure and transit-oriented development – present a chance for New Jersey to showcase itself on the world stage and drive long-term economic development.

‘The world will be watching New Jersey’

As he laid out the eyeballs and economic impact of the World Cup, Caldwell said, “At the end of the day, the world will be watching New Jersey. This is our opportunity to show off who we are, to show off why other countries need to invest, why other businesses need to come to the State of New Jersey. So, we need to work together to really figure out – how can we take advantage of this once-in-a-lifetime thing for the State of New Jersey?

“That can lead to tremendous revenue, tremendous opportunities – that last for more than a decade,” said Caldwell. “Let’s make sure that New Jersey is a superstar and the world sees that.”

“We need people to know that New Jersey’s got its act together – and it’s a good place to come and do business,” said LaRossa about the World Cup.

MetLife Stadium
MetLife Stadium will host eight matches during the 2026 FIFA World Cup, including the July 19 Final. – PROVIDED BY SKANSKA

Transportation will of course be front-and-center during the tournament, particularly with no general parking at MetLife Stadium. It marks an all-in bet on mass transit, including trains, buses, and authorized shuttles from satellite lots. “The World Cup presents an enormous opportunity for us to showcase what’s great about this place – and on the transit side, I assure you, there’s a substantial team at Amtrak working closely with New Jersey Transit,” said Coscia. “This is something that has been planned for a long time – and there is a very aggressive effort to make sure that everybody gets from point A to point B safely, timely, and efficiently.

“And I agree with Ralph, this is an opportunity for us to show off what a great place New Jersey is. We should take advantage of that.”

Closing thoughts

Caldwell closed out the final session by stressing the important message from the administration to the business community by both he and the governor appearing in-person at the summit. “You have a partner in Trenton,” he said. “We’re here to work with you. We’re here to clear out the bureaucracy. We want to hear about the problems. We can’t solve them unless we hear about them. We want you to be optimistic about the future.

“There is tremendous hope for New Jersey to be something far greater than it’s ever been before – if we work together. We’re in it together. We’re going to make a difference – and we are going to be the best business-friendly state in the United States of America.”

There is tremendous hope for New Jersey to be something far greater than it’s ever been before – if we work together.
– Lt. Gov. Dale Caldwell

If there was a unifying takeaway from the event, it’s that New Jersey does not lack for assets or ambition. What it needs is follow-through – and the ability to align around a clear, shared path forward.

The discussion – and that work – will continue in the coming weeks and months, especially as budget season ramps up.

With the Summit in the books, the countdown begins for the Walk to Washington, which returns in 2027.

Bracken closed the event, “I would be remiss if I didn’t put in a plug for next year: Feb. 4-5, 2027, it’s our annual Walk to Washington, which is this event on a train.”

Executives discuss challenges, progress for women in business

The basics:

  • NJBIZ panel examines progress and challenges for women in business
  • Leaders stressed the importance of mentoring, networking and leadership equity
  • Panelists said cuts to DEI initiatives may be slowing workplace progress
  • Experts urged women entrepreneurs to strengthen financial literacy and seek funding resources

During the latest NJBIZ virtual discussion, female executives at New Jersey-based companies spoke about where progress has been made for women in the business world and what challenges remain.

Moderated by NJBIZ Editor Jeffrey Kanige, the March 25 panel featured:

  • Lorraine Salvo, managing director of private wealth management at Palisade Capital Management in Fort Lee
  • Lauren Schwimmer, shareholder at multidisciplinary law firm Flaster Greenberg PC
  • Mamie Tolbert, president of New Jersey State Women’s Chamber of Commerce, co-founder of Business Resource Connector LLC and CEO of MST Mediation Solutions LLC
  • Alesia Visconti, CEO and president of Upper Saddle River-based franchise consultant FranServe Inc.

Topics covered during the 90-minute roundtable discussion include the importance of mentoring, the value of networking, the need for leadership equity and how critical financial literacy can be.

Stalled progress

When it comes to the current professional landscape for women, panelists said they believe progress has stalled.

Tolbert said, “I believe a lot of that is because of the reduction in the DEI initiatives. Some people thought DEI was good, some thought it wasn’t good, but in our observations, it really did make a difference. And now we are in a situation where we’re seeing a lot of, it seems to me, unfortunately, we are just not seeing any progress.”

Salvo shared, “We can only just lead by example, right? And when I say that I mean in all areas of our lives, not just at work.”

2026 NJBIZ Women in Business Panel Discussion
Clockwise from top left: Moderated by Editor Jeffrey Kanige, the March 25, 2026, NJBIZ Women in Business Panel Discussion included Lauren Schwimmer, shareholder, Flaster Greenberg PC; Alesia Visconti, CEO and president, FranServe; Lorraine Salvo, managing director, Private Wealth Management, Palisade; and Mamie Tolbert, president, NJ State Women’s Chamber. – NJBIZ

She emphasized the importance of women supporting and mentoring each other. Salvo also believes having women leaders helps create a merit-based culture that advances more females into decision-making roles.

“You can’t be what you can’t see, right? So, we want to perpetuate the normalcy of seeing women in high-powered roles,” she said. “It’s never easy, but it’s easier than it was hopefully 25 years ago, and it’s easier than it was another 50 years before that … Hopefully, the general trend is on the upswing and hopefully we’ve just hit a little bump here and there are enough women that know what the heck they’re doing.”

Branching out

Given the regression seen across many industries, females are trying to carve out a new path, panelists said.

“What we’re seeing is we’re seeing a lot of women now, they’re starting to launch their own businesses,” Tolbert said. “And the reason why they’re starting to launch their own businesses is because they feel like there’s nowhere for them to go now, especially in the corporate world. There’s nowhere for them to go. They’re just not getting the recognition. They’re not getting the advancement. They’re not getting the pay. They’re not getting anything. And they’re working twice as hard as their counterparts, and they’re still not getting it.”

Visconti said she left corporate America about 12 years ago because she was frustrated by workplace inequities — especially how women returning from maternity leave were overlooked, veterans were undervalued and age discrimination was widespread.

“So, I got into franchising … Now I will say that franchising had always been a very male dominant industry because of capital and money and all of that, but it’s amazing what an equalizer it is. The fastest-growing segment in franchise ownership is women,” she said. “And when it comes to diversity, franchising just doesn’t have that discrimination. It doesn’t care what sex you are, what race you are, if you have a college degree; it doesn’t do that. It’s a great equalizer.”

Money talks

Panelists also urged women to embrace financial literacy. According to software platform Intuit, only about 45% of women in the U.S. are considered financially literate, compared with 53% of men.

Salvo said, “I think we’ve all heard about the great wealth transfer that is expected. Over a hundred trillion dollars will be in the hands of women in this country as baby boomers age and pass down wealth. Women typically live longer than men, as we know. So, historically, women have not had a voice in financial matters. That’s predominantly why I got into this business because I wanted to be able to explain to women who are smart, educated women in their own right, in their own fields. But when it comes to money, they become so nervous and self-doubting.”


Replay: Women in Business Panel Discussion

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She went on to highlight the importance of creating a supportive environment where women feel comfortable asking basic questions and noted that many were never taught financial concepts. Salvo also pointed out that women have historically faced barriers – like not being able to get credit on their own until 1974 – which helps explain why knowledge gaps still exist today.

“So, it really is incredible how far we’ve come, but also I agree that it’s like two steps forward, one step back, especially in the last few years,” Salvo said.

‘Be part of the conversation’

“It’s important to be part of the conversation about money. If you become a widow, get divorced, suddenly inherit wealth, there’s a premature death, separation or even a job loss, whatever it may be, you suddenly how have to make financial decisions and you haven’t even been doing anything beyond, let’s say, writing checks,” she said. “And it’s not a criticism. It’s just saying learn a little bit along the way and align yourself with professionals that are not only going to manage your wealth but help you on a planning front.”

Salvo added, “I think it’s just important to be part of the discussion and take that first step and say, ‘I want to understand what are we saving versus what are we spending and how do we get our kids more involved and make them responsible stewards?’”

Family business planning
“It’s important to be part of the conversation about money,” said panelist Lorraine Salvo, managing director of private wealth management at Palisade Capital Management, adding that it’s important for women to also “align yourself with professionals that are not only going to manage your wealth but help you on a planning front.” – DEPOSIT PHOTOS

Participants also urged female entrepreneurs to embrace financial literacy and take advantage of available resources, including capital, grants and loans from agencies like the New Jersey Economic Development Authority, the Women’s Center for Entrepreneurship and the New Jersey Business Action Center, to strengthen and grow their ventures.

Tolbert said, “There’s so many other different organizations that can help position people to receive funding for their businesses. But … it’s really important to get out there and network and go to the events. And then there’s always so many webinars with reference to funding opportunities where business owners can get funding.”

‘Representation matters’

Panelists believe the fact that both New Jersey and New York have female governors can help normalize women in leadership in different areas and sectors. As of 2026, 14 women serve as U.S. governors — a record high.

Schwimmer said, “I think it helps the future generations. I really would like to think my daughter is going to be inspired by the fact that I’m working … and it’s just going to be the more common norm for her. Something she doesn’t even think about.”

Gov. Mikie Sherrill executive orders
Gov. Mikie Sherrill was sworn in Jan. 20 at the New Jersey Performing Arts Center in Newark. This is just the second time in New Jersey’s history that a woman serves in the office. – PROVIDED BY NJ GOVERNOR’S OFFICE/TIM LARSEN

Schwimmer went on, “I think that helps us get more of those women with like minds in the door who might not have necessarily gotten there to begin with.”

“Representation definitely matters. I don’t know how much the governor matters, but I would like it to be not a second thought that a woman could be president or anything she wants to be,” she said.

At majority woman-owned and woman-led Palisade Capital Management, Salvo believes the leadership is setting a great example in the financial industry.

“It is super rare, and certainly I never experienced it before I came to Palisade. So, for young women to see other women doing those things, I think it’s really powerful. And then also, it’s really just normalizing it,” she said.

Making connections

As for networking, Tolbert said it is “definitely important.”

“Getting out there, getting yourself known, being in the right circles. The mentor part is also good and important to really connect with someone who is already there and can really guide you to get there if you want to, if that’s where you want to go. And really be that support system for you,” she said.

“I know with our members, we have a mentoring program that we’ve developed and primarily what we’re focusing on and what my personal focus is as president is really letting the young women know that they can do whatever they want to do, whatever they set their minds to,” Tolbert explained. “They can achieve and accomplish anything and plug into different programs and events and the resources that we make available to them.”

2025 NJBIZ Empowering Women
Attendees of the 2025 NJBIZ Empowering Women celebration network before the award ceremony at The Marigold in Somerset. – JESSICA PERRY/NJBIZ

Schwimmer also noted how influential advocates can be – regardless of gender – who can be a positive force for women in the workplace. When she was just starting out as an associate, Schwimmer said most of her mentors were male.

“They would speak up for me. They would help me out … It really kind of set the tone and it was never expected. I do strongly believe we need male advocates and I think we also need women to show how you can do it, too,” she said, noting that her firm has a women’s initiative that supports both internal growth and outreach.

‘Pull up a chair at the table’

For Schwimmer, also having a female mentor helped show her that balancing career success and motherhood is possible.

Salvo said, “None of us had a straight path … and we’re always learning along the way and we’re all still learning. But there are a lot of people out there willing to help you and talk to you.”

NJBIZ offers several opportunities to recognize women leaders in New Jersey. We’re also again hosting a networking and educational event in November:

Recognition: Nominate now
  • Leading Women in Business – honoring individuals
  • Empowering Women – honoring organizations
Networking
  • Women’s Leadership Summit

She went on to emphasize the value of broadening one’s network.

“Make sure you meet as many people as possible because you will find a lot of like-minded people along the way,” Salvo said.

Visconti said, “One of my favorite quotes is ‘Well-behaved women rarely make history.’”

“So, I say, ‘Women, get your capes on, channel your inner superhero, and pull up a chair at the table, raise your hand, speak up, write on LinkedIn.’ I write on LinkedIn all the time about women in business and women in issues.”

“I think women wait for permission to do that. And I just want to say you absolutely have that permission. I think the difference is women are taught in many ways to be gentle, to get along, to be friendly, to be well-liked. And I’m not saying they’re mutually exclusive, but you can’t let other people dictate how you’re going to be, what your values are or how you identify yourself as a person. So, one of the things I do all the time is I challenge women when I’m speaking with them or when I’m mentoring them to ask, what are you doing for yourself right now that you may be frustrated in the world,” she explained.

Stepping up, speaking up

“You may see doors closing, but what are you doing to kick that door open? Don’t accept it,” Visconti said.

Tolbert agreed, saying, “We can’t just sit by and wait for someone to give us permission. We already have permission and we need to step up. I think that there needs to be more of us, women that advocate and that speak up.”

“We’re not quiet, and we’re not just accepting what’s offered or handed to us, but we’re going to go get what we deserve to get,” she said.

Salvo said, “We talk about getting a seat at the table. Just take the freaking seat at the table and then don’t just nod and not say anything. But also, don’t say things just to talk. If you say something, make sure it’s additive.”

She also encouraged women to earn their stripes at work.

“Sign up for the project, stay late, get the extra education, take the class, do the designation. Be the one that goes and does the thing no one else wants to because … you’re going to be seen for what you are worth versus just a label. You can’t always be in a situation where you can stay late or do these things, but where it comes up and you can add real value, don’t hesitate,” she said.

Fractional CFO services gain traction with small, growing businesses

The basics:

  • Demand for fractional CFO services is rising among small and mid-sized businesses
  • Part-time CFOs provide strategic financial insight without full-time costs
  • Services help companies improve cash flow forecasting, real-time decision-making
  • Model is popular for growing companies not ready for a full-time CFO

Back in the day, a restaurant owner would show up show up once a year at Smolin Lupin with a pile of bank statements and receipts. “We would crunch the numbers and report back — but by then, the information was already history,” recalled Lori Kudish, a manager at Smolin’s Parsippany office. “There was no way to spot a problem in June or seize an opportunity in September. But that all changed when he asked us to step in to provide fractional CFO services. Now we’re able to give him current information.”

Many small and growing businesses need a good CFO, but can’t afford a full-time position. In response, more organizations are offering part-time, or fractional CFO services.

By leveraging technology, Kudish and her colleagues now deliver monthly updated financials, enabling the restaurant owner to make real-time decisions on tax planning and other critical business matters throughout the year.

That kind of hands-on, customized support is at the heart of what fractional CFO services – also known as outsourced CFO services – are all about, explained Smolin Member Christopher Barchetto. And while the terminology may be relatively new, the underlying concept is not.

“Accountants have been advising their clients on a high level for years,” he noted. “We just never titled it.”

What’s changed?

What has changed is how firms like Smolin are positioning these services. Traditionally, tax preparation was the “front door” of an accounting relationship, with bookkeeping and CFO-level support serving as the back door. Today, Barchetto said, firms are flipping that model — often leading with advisory and financial management services and treating tax work as a secondary offering.

Smolin Lupin Member Christopher Barchetto
Barchetto
Lori Kudish, manager at Smolin Lupin's Parsippany office
Kudish

“You need the talent of the $100,000 person,” Barchetto said, “but you can’t always afford that level of talent on your payroll for 12 months out of the year.”

Demand cuts across industries and company sizes. Shannon Mosier, a manager at Smolin, noted that the firm is seeing more inquiries from professionals such as attorneys and physicians, “whose record-keeping needs have grown too complex for a nurse or family member to handle.”

And Kudish described working with an engineering firm that is leaning more heavily on Smolin as it grows rapidly — a testament to the scalability of the model.

Shannon Mosier, manager at Smolin Lupin
Mosier

The approach is also highly flexible. Barchetto explained that some engagements are temporary – like filling a gap after a key employee departs – while others evolve into permanent arrangements when the client realizes the fractional model works better than hiring in-house. Mosier put it simply: “We customize our services in a concierge style to make sure we provide what the client needs at the best price point.”

The bottom line, Barchetto said, is that business owners can stay in their lane and focus on running their business — while their CPA firm handles the rest. “Let’s not be reporters of history,” he said. “Let’s deliver information timely to help business owners make real-time decisions.”

Healthy prescription

In another case, a privately held company with 90 consumer-facing locations across the country was doing well by most measures. The owner was successful; the business was growing, but something was missing from managing the locations. Where were the profits actually coming from? Which locations were pulling their weight, which were excelling, and which were quietly dragging down the bottom line?

Brian Fern, president of Livingston-based Fern Consulting & Associates LLC
Fern

That’s where CPA Brian Fern stepped in. The president of Livingston-based Fern Consulting & Associates LLC segregated the company’s profit-and-loss statements location by location, allocating salaries and all other direct expenses accordingly. The result: he identified which locations were thriving and which weren’t.

The company considered underperforming locations for closing and showcased better-performing locations as an example for weaker ones. With the updated P&L as a base, location-based budgets were also crafted, enabling the corporate office to create individual incentive plans for managers.

Fern further noticed that the current finance lead didn’t understand the benefits derived from this management information. Fern then suggested finding a replacement — and assisted in sourcing, identifying and interviewing the proper finance professional who “got it.”

“I turn CFOs into profit centers,” Fern said. “I offer non-disruptive and highly effective savings ideas that help companies improve their bottom line.”

Growing trend

He sees the trend accelerating. “There are more companies looking for fractionals,” he said. “The model brings fresh perspective, including insights from other industries, that an internal hire often can’t match.”

Seth Kamens, managing member of Kamens & Associates
Kamens

Fractional CFO services run the gamut of assignments. Seth Kamens, managing member of Kamens & Associates, recalled the time a prospective buyer was eyeing the buyout of a northern New Jersey restaurant. The price tag was based on the eatery’s mid-six figure annual sales, and the potential purchaser knew he needed more than gut instinct before signing on the dotted line. The entrepreneur turned to Kamens’ CPA firm for an analysis — and the results may have saved him from a costly mistake.

“We asked for tax returns and a general ledger, then gave them about 10 questions focused on material issues,” Kamens detailed. “We did a deep dive on the balance sheet — debt, number of owners, high-level expenses.”

The conclusion: the asking price seemed high, and Kamens recommended against the purchase. He said the deal eventually fell through.

“Fractional CFO work goes above and beyond the tax return,” Kamens added. “It’s about strategy — where the company can go.”

Across industries

It’s also a balancing act. The typical client is past the stage where a bookkeeper suffices, “but isn’t large enough to justify a full-time finance executive,” he explained. “Startups are common candidates, particularly those founded by entrepreneurs with deep expertise in their field but little background in finance. Growing companies also seek out these services as their complexity increases.”

Kamens is not worried about getting replaced by artificial intelligence. “AI may handle routine tasks more efficiently, but it won’t replace the human element,” he noted, especially when things get complicated. “If someone gets an IRS demand letter for $38,000, they don’t want to discuss it with an AI application. They want a human being on the other end.”

Outsourced finance executives can assist across a variety of industries. A small health care company in South Jersey had two business owners – one focused on clinical operations, the other on the business side – but no real financial leadership. Cash flow was unstable, government reimbursements were slow to arrive, and growth felt out of reach. A little over a year after bringing aboard a fractional CFO, though, the picture had changed dramatically,

Cameron Wade, South Jersey-Philadelphia Area President of FocusCFO
Wade

“We stabilized cash flow, ensured working capital through government shutdowns and slow state fund disbursements, and built out a cash flow forecast so the company could plan for growth,” said Cameron Wade, South Jersey-Philadelphia Area president of FocusCFO. “Today, the company is self-funding and looking to double its business. Automated accounting processes have also reduced the firm’s billable hours, meaning the client pays less while receiving more strategic advice.

Long-term, part-time

That kind of embedded, long-term engagement is central to what FocusCFO delivers. And Wade is careful to distinguish it from what he sees as a related but distinct concept.

“An outsourced CFO implies detached,” he explained. “At FocusCFO, we are embedded. We stand by clients for the long term. A typical engagement involves a seasoned CFO working four to eight days per month — at a fraction of the cost of a full-time hire.”

The sweet spot for these arrangements, Wade noted, is companies generating between $2 million and $40 million in annual revenue. “These businesses have outgrown basic bookkeeping and tax support but aren’t ready – or willing – to commit to a full-time CFO carrying a $250,000 salary. Our model fits a wide range of industries and stages, from growth-mode companies to those eyeing an exit.”

Demand is rising, he added. Since its founding in 2001, Wade said name recognition has grown significantly — and the current economic climate is accelerating interest. “Business owners want an experienced financial partner, not just someone to report the numbers.”

Guiding growth

Growing a business is hard enough. Understanding whether you can actually afford to grow it is another challenge entirely. And for many small and mid-sized companies, that’s where things can go sideways fast. But senior-level financial expertise doesn’t have to come with a full-time price tag anymore, thanks to outsourced CFO services.

Nicola Ellam, CLA managing principal of New York and New Jersey offices
Ellam

“We worked with a growing, mid-market technology company, located in central New Jersey, that had strong revenue but limited visibility in cash flow and decision making,” said Nicola Ellam, CLA managing principal of New York and New Jersey offices. “They chose CLA because they wanted cleaner, quicker data along with senior level financial leadership without hiring a full-time CFO and accounting team; and they valued our seamless approach. We helped them shift from looking backward to planning forward — improving cash flow forecasting, strengthening financial processes, and giving leadership clearer insight to make confident growth decisions. The result was greater stability, better alignment, and the ability to grow more strategically.”

That kind of outcome “is exactly what we aim to deliver,” she added. “Companies can’t always justify a full-time CFO, but a part-time consulting model can provide senior-level financial leadership and timely, reliable insights.”

Demand for this kind of service has been climbing. “We’re definitely seeing more companies leaning into part-time CFO-level support,” Ellam said. “The demand is being driven by issues like economic uncertainty, margin pressure. Leadership teams want better visibility into cash flow and decision-making — without committing to a full-time C-suite hire.”

This model tends to resonate across professional services, nonprofits, technology, health care, and closely held businesses, she added. But Ellam said demand is less about industry or company size than it is about need. “It’s more need-based — a need for strategic, forward-looking financial insight, without building out that full internal role too early,” she detailed.

The model is particularly valuable during inflection points: rapid growth, new investors, acquisitions, or cash flow challenges. And don’t expect artificial intelligence to make these advisors obsolete anytime soon. “AI can automate the what and the when,” Ellam noted, “but it can’t explain the so what. Leaders need experienced advisors to interpret data, apply judgment, and help make real decisions.”

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