Audible continues its remarkable journey here in New Jersey.

In April, the Newark-headquartered audio book and podcast giant announced the latest cohort of high-growth businesses moving to the Brick City as part of its Business Attraction Program. That initiative reflects the companies’ commitment to sustaining businesses, attracting foot traffic, and creating jobs in its headquarters city.

“Our Business Attraction Program is a scalable model to drive economic growth and can be adopted by other companies seeking to make a tangible impact in the cities they call home,” said Audible Global Head of Urban Innovation Aisha Glover. “Audible is proud to feature Equal Space, AlphaRoc, Pocstock, and Sweet Jeans in its latest cohort of pioneering businesses that represent the next generation of diverse founders and innovators.”
Since moving to Newark in 2007, Audible initiatives and its presence have generated nearly $1 billion in economic activity.

In June, Audible announced the launch of its first-ever global brand marketing campaign, which featured the tagline, “There’s more to imagine when you listen.”

“As a company with millions of worldwide listeners with different habits, rhythms and interests, it was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience,” said Audible Chief Brand and International Officer Susan Jurevics.